{"title":"Shop All","description":"","products":[{"product_id":"setu-daily-cleanser","title":"LÁVATE | Face Wash for Men","description":"\u003ch2\u003eStart and End Your Day Fresh with Setú Daily Cleanser for Men\u003c\/h2\u003e\n\u003cp\u003eLooking for the best daily face wash for men that’s both effective and gentle? The Setú Daily Cleanser is crafted with you in mind — a dermatologist-developed formula made especially for the unique needs of men’s skin. Whether you’re facing a long workday, workouts, or just city pollution, this cleanser helps you wash away the day without drying out your face or stripping your skin’s natural oils.\u003c\/p\u003e\n\u003ch2\u003eGentle, Daily Care for All Skin Types — Even Sensitive\u003c\/h2\u003e\n\u003cp\u003eOur lightweight, low-foam formula is ideal for daily use, morning and night. It’s designed to cleanse deeply while keeping your skin barrier intact, making it an excellent fit for all skin types — including oily, dry, and sensitive skin. Unlike harsher face washes that leave your face tight or irritated, Setú’s Daily Cleanser for Men respects your skin’s balance.\u003c\/p\u003e\n\u003ch2\u003eWhy It's Different: A Men’s Daily Face Wash Rooted in Latin Ingredients\u003c\/h2\u003e\n\u003cp\u003eSetú was co-founded by a board-certified Latina dermatologist and inspired by natural, time-honored ingredients from Latin America. We combine clean science with culturally rooted botanicals for skincare that feels modern but meaningful.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/setupersonalcare.com\/blogs\/latin-ingredients\/moringa-cleanser-benefits\" title=\"Moringa Benefits\" rel=\"noopener\" target=\"_blank\"\u003eMoringa\u003c\/a\u003e \u003ca title=\"Moringa en espanol\" href=\"https:\/\/setupersonalcare.com\/es\/blogs\/latin-ingredients\/moringa-cleanser-benefits\"\u003e\u003cem\u003e(en español)\u003c\/em\u003e\u003c\/a\u003e\u003cbr\u003eTraditionally used in Latin American remedies, Moringa is known for its purifying and antioxidant properties. It helps cleanse the skin gently and supports a healthy-looking appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/setupersonalcare.com\/blogs\/latin-ingredients\/yerba-mate-skincare\" title=\"Yerba Mate Benefits\" rel=\"noopener\" target=\"_blank\"\u003eYerba Mate\u003c\/a\u003e \u003ca title=\"Yerba Mate\" href=\"https:\/\/setupersonalcare.com\/es\/blogs\/latin-ingredients\/yerba-mate-skincare\"\u003e\u003cem\u003e(en español)\u003c\/em\u003e\u003c\/a\u003e\u003cbr\u003eA natural source of polyphenols and caffeine, Yerba Mate is commonly consumed as an energizing tea across South America. In skincare, it’s appreciated for its potential to calm the skin and provide a refreshed look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eThe Origins of Moringa and Yerba Mate Beyond Skincare\u003c\/h2\u003e\n\u003cp\u003eMoringa, often called the \"miracle tree,\" has long been valued in many cultures for its nutritional richness. It’s used in teas, soups, and even as a supplement due to its high levels of vitamins A and C, calcium, and iron. Yerba Mate, native to countries like Argentina, Paraguay, and Brazil, is a staple social drink known for its natural caffeine and antioxidant content. It’s enjoyed for mental alertness and focus and is even linked to digestive wellness. These ingredients are more than skincare — they are part of our daily lives and heritage.\u003c\/p\u003e\n\u003ch2\u003eHow to Use This Men’s Face Wash\u003c\/h2\u003e\n\u003cp\u003e1. Wet your face with warm water.\u003cbr\u003e2. Apply 1–2 pumps of the Daily Cleanser for Men.\u003cbr\u003e3. Massage gently in circular motions for 30 seconds.\u003cbr\u003e4. Rinse thoroughly and pat dry with a clean towel.\u003cbr\u003e5. Follow with your serum or moisturizer of choice.\u003c\/p\u003e\n\u003cp\u003eUse twice daily — in the morning to refresh and at night to reset.\u003c\/p\u003e\n\u003ch2\u003eYour New Skincare Essential\u003c\/h2\u003e\n\u003cp\u003eYou don’t need a complicated routine to have better skin — just one that works. The Setú Daily Cleanser for Men fits easily into your lifestyle and is part of our core 4-product system. Simple. Effective. Rooted in culture.\u003c\/p\u003e\n\u003ch2\u003eFor Best Results: Build a Morning and Night Routine\u003c\/h2\u003e\n\u003cp\u003eTo get the most from your skincare, pair the Setú Daily Cleanser for Men with our morning and night kits. These bundles are designed to work together for clearer, healthier-looking skin.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca title=\"Morning Bundle\" href=\"https:\/\/setupersonalcare.com\/products\/skincare-morning-bundle\"\u003eMorning Kit:\u003c\/a\u003e \u003ca href=\"https:\/\/setupersonalcare.com\/es\/products\/skincare-morning-bundle\" title=\"Kit Matutino\"\u003e\u003cem\u003e(en español)\u003c\/em\u003e\u003c\/a\u003e Cleanse and energize with the Daily Cleanser and Vitamin C Serum. A simple, two-step way to start your day right. \u003c\/li\u003e\n\u003cli\u003e\n\u003ca title=\"Night Bundle\" href=\"https:\/\/setupersonalcare.com\/products\/skincare-night-bundle\"\u003eNight Kit:\u003c\/a\u003e \u003ca href=\"https:\/\/setupersonalcare.com\/es\/products\/skincare-night-bundle\" title=\"Kit Nocturno\"\u003e\u003cem\u003e(en español) \u003c\/em\u003e\u003c\/a\u003eWash away the day and recover overnight with the Cleanser, Retinol Moisturizer, and Eye Cream. It’s like skincare on autopilot.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach kit offers a bundled discount and is formulated to complement your daily rhythm while maximizing results.\u003c\/p\u003e\n\u003ch2\u003eClean Ingredients. No Compromise.\u003c\/h2\u003e\n\u003cp\u003eYou care about what goes on your face. So do we. That’s why Setú’s Daily Cleanser is:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade for men, backed by science, and rooted in culture\u003c\/li\u003e\n\u003cli\u003eDermatologist-developed\u003c\/li\u003e\n\u003cli\u003eFree from parabens, sulfates, synthetic fragrances, and artificial dyes\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eExplore More About Our Ingredients\u003c\/h2\u003e\n\u003cp\u003eWant to learn more about why ingredients like Moringa and Yerba Mate are trending in skincare? You may find these articles interesting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC5745501\/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eMoringa in skincare – National Library of Medicine\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S1011134418306547\" title=\"ScienceDirect Article on Yerba Mate\"\u003eScienceDirect Article on Yerba Mate\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Setú©","offers":[{"title":"Default Title","offer_id":52492995494175,"sku":"SETU-CLN-MORI-237ML","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/2231\/9647\/files\/Setu_Skincare_for_Men_Daily_Face_Wash.webp?v=1777568976"},{"product_id":"setu-vitamin-c-serum","title":"PROTÉGETE | Vitamin C Serum for Men","description":"\u003ch2\u003eStart Your Day with Setú® Vitamin C Serum\u003c\/h2\u003e\n\u003cp\u003eVitamin C serum is one of the most effective steps in your skincare routine. The Setú® formula helps brighten your skin, even tone, and protect from daily stress — all in one simple step. Designed for men and backed by science, this lightweight vitamin C serum absorbs fast and delivers noticeable results. Whether you're new to skincare or refining your routine, this daily treatment supports a more vibrant, even complexion.\u003c\/p\u003e\n\u003ch2\u003eWhy It’s Different: Dermatologist-Developed with Latin Superfruits\u003c\/h2\u003e\n\u003cp\u003eWhat sets this serum apart is its thoughtful formulation. Developed by a board-certified Latina dermatologist, it combines science with traditional Latin American ingredients like Camu Camu and Zarzaparrilla. These botanicals have been used for generations and are now recognized for their skin-enhancing properties.\u003c\/p\u003e\n\u003cp\u003eInstead of using unstable or irritating forms of vitamin C, Setú® uses a gentle derivative known as Sodium Ascorbyl Phosphate. It offers brightening benefits without compromising skin comfort — perfect for men with sensitive or combination skin types.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca rel=\"noopener\" title=\"Camu Camu Benefits\" href=\"https:\/\/setupersonalcare.com\/blogs\/latin-ingredients\/camu-camu-skin-benefits\" target=\"_blank\"\u003e\u003cstrong\u003eCamu Camu\u003c\/strong\u003e\u003c\/a\u003e \u003ca href=\"https:\/\/setupersonalcare.com\/es\/blogs\/latin-ingredients\/camu-camu-skin-benefits\" title=\"Camu Camu en espanol\"\u003e\u003cem\u003e(en español)\u003c\/em\u003e\u003c\/a\u003e A small, potent fruit from the Amazon rainforest that contains exceptionally high levels of skin-brightening nutrients. It supports a more luminous and energized look, especially when paired with vitamin C.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/setupersonalcare.com\/blogs\/latin-ingredients\/sarsaparilla-root-skincare\" title=\"sarsaparilla\"\u003e\u003cstrong\u003eZarzaparrilla\u003c\/strong\u003e\u003c\/a\u003e \u003ca href=\"https:\/\/setupersonalcare.com\/es\/blogs\/latin-ingredients\/sarsaparilla-root-skincare\" title=\"Zarzaparrilla\"\u003e\u003cem\u003e(en español) \u003c\/em\u003e\u003c\/a\u003eThis traditional root extract is rich in antioxidants and known for its ability to calm, purify, and improve the appearance of uneven skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Ascorbyl Phosphate\u003c\/strong\u003e – A stable and effective form of vitamin C that helps improve tone and protect against environmental stressors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTogether, these ingredients help restore clarity, improve brightness, and defend against the visible effects of fatigue, stress, and urban life. The antioxidant synergy makes this serum a must-have in any men’s skincare routine.\u003c\/p\u003e\n\u003ch2\u003eHow to Use This Serum\u003c\/h2\u003e\n\u003cp\u003eAfter cleansing your face in the morning, apply 1–2 pumps of vitamin C serum onto dry skin. Gently massage it across your face and neck, avoiding the eye area. For best results, follow with a moisturizer and sunscreen. The formula layers easily and fits into any routine, no matter your experience level.\u003c\/p\u003e\n\u003cp\u003eThis step only takes a few seconds but helps promote long-term skin health and resilience when used consistently.\u003c\/p\u003e\n\u003ch2\u003eYour Brightening Skincare Essential\u003c\/h2\u003e\n\u003cp\u003eThis isn’t just another serum — it’s a daily ritual that helps your skin look clearer, smoother, and more awake. Lightweight and fast-absorbing, it leaves no greasy residue and works well for all skin types. If you’re looking for a simple upgrade to your morning routine, this is it.\u003c\/p\u003e\n\u003cp\u003eSetú® was designed to make skincare feel approachable. With powerful natural ingredients and dermatologist-developed science, this formula supports visible results without unnecessary steps or filler ingredients.\u003c\/p\u003e\n\u003ch2\u003eFor Best Results: Pair with a Complete Routine\u003c\/h2\u003e\n\u003cp\u003eTo maximize your results, build a simple routine around this serum. Pairing it with the right cleanser and moisturizer helps enhance its benefits and protects your skin throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/setupersonalcare.com\/products\/skincare-morning-bundle\" title=\"Morning Kit\"\u003e\u003cstrong\u003eMorning Kit:\u003c\/strong\u003e\u003c\/a\u003e \u003ca href=\"https:\/\/setupersonalcare.com\/es\/products\/skincare-morning-bundle\" title=\"Kit Matutino\"\u003e\u003cem\u003e(en español)\u003c\/em\u003e\u003c\/a\u003e Start with the Daily Cleanser and follow with the Vitamin C Serum for energizing care and antioxidant support.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/setupersonalcare.com\/products\/skincare-night-bundle\" title=\"Night Kit\"\u003e\u003cstrong\u003eNight Kit:\u003c\/strong\u003e\u003c\/a\u003e \u003ca href=\"https:\/\/setupersonalcare.com\/es\/products\/skincare-night-bundle\" title=\"Kit Nocturno\"\u003e\u003cem\u003e(en español) \u003c\/em\u003e\u003c\/a\u003eUse the Cleanser, Retinol Moisturizer, and Eye Cream at night to help skin recover while you sleep.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAll bundles offer built-in discounts and are made to complement each other — so your skin gets exactly what it needs, when it needs it.\u003c\/p\u003e\n\u003ch2\u003eClean Ingredients. No Compromise.\u003c\/h2\u003e\n\u003cp\u003eAt Setú®, we believe skincare should be clean, effective, and rooted in culture. That’s why this serum is:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDermatologist-developed by a Latina expert\u003c\/li\u003e\n\u003cli\u003eInspired by Latin American botanicals and backed by modern science\u003c\/li\u003e\n\u003cli\u003eFree from parabens, sulfates, synthetic dyes, and artificial fragrance\u003c\/li\u003e\n\u003cli\u003eVegan, cruelty-free, and designed specifically for men’s skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you’re looking for brighter skin, smoother tone, or a simple way to upgrade your routine, this serum delivers — without compromise. Backed by Latin roots and clinical care, Setú® helps you face your day with confidence.\u003c\/p\u003e\n\u003ch2\u003eExplore More About Our Ingredients\u003c\/h2\u003e\n\u003cp\u003eWant to learn more about why ingredients like Camu Camu and Zarzaparilla are trending in skincare? You may find these articles interesting.\u003c\/p\u003e\n\u003cp\u003e\u003ca rel=\"noopener\" title=\"The Roles of Vitamin C in Skincare\" href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC5579659\/\" target=\"_blank\"\u003eThe Roles of Vitamin C in Skincare\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Saraparilla-root-for-psoriasis\" href=\"https:\/\/www.medicalnewstoday.com\/articles\/saraparilla-root-for-psoriasis\"\u003eSaraparilla-root-for-psoriasis\u003c\/a\u003e\u003c\/p\u003e","brand":"Setú©","offers":[{"title":"Default Title","offer_id":48930974105887,"sku":"SETU-VITC-CAMU-30ML","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/2231\/9647\/files\/Setu_Skincare_for_Men_Vitamin_C_Serum.webp?v=1777568988"},{"product_id":"setu-eye-cream","title":"RECUPÉRATE | Eye Cream for Men","description":"\u003ch2\u003eStart and End Your Day Bright-Eyed with Setú® Eye Cream for Men\u003c\/h2\u003e\n\u003cp\u003eLooking for the best \u003cstrong\u003eeye cream for men\u003c\/strong\u003e that reduces puffiness, hydrates deeply, and revives tired skin? The Setú® Eye Cream with Guaraná, Suma \u0026amp; Achiote is designed specifically for the delicate under-eye area — crafted with dermatologist-approved science and legendary Latin American botanicals. Whether you’re battling stress, long nights, or early mornings, this fast-absorbing cream helps you look energized and refreshed.\u003c\/p\u003e\n\u003ch2\u003eGentle, Daily Eye Care for All Skin Types — Even Sensitive\u003c\/h2\u003e\n\u003cp\u003eOur lightweight formula absorbs quickly and delivers lasting hydration without feeling heavy or greasy. It’s ideal for daily use — morning and night — and is suitable for all skin types, including sensitive or reactive skin. With consistent use, you’ll notice visible improvements in under-eye tone, texture, and smoothness.\u003c\/p\u003e\n\u003ch2\u003eWhy It's Different: Rooted in Latin Ingredients\u003c\/h2\u003e\n\u003cp\u003eSetú® isn’t just about skincare — it’s about culture, science, and representation. Co-founded by a board-certified Latina dermatologist and her brother, Setú® brings together time-honored Latin American ingredients with modern dermatological insight. Our Cream is no exception, using functional botanicals like Guaraná, Suma, and Achiote that have been used for generations across Latin America.\u003c\/p\u003e\n\u003ch3\u003e\n\u003ca title=\"Guaraná Benefits\" href=\"https:\/\/setupersonalcare.com\/blogs\/latin-ingredients\/guarana-cream-benefits\"\u003eGuaraná\u003c\/a\u003e \u003ca title=\"Guarana\" href=\"https:\/\/setupersonalcare.com\/es\/blogs\/latin-ingredients\/guarana-cream-benefits\"\u003e\u003cem\u003e(en español)\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h3\u003e\n\u003cp\u003eNative to Brazil, Guaraná is naturally rich in caffeine and known to promote circulation and reduce puffiness. It’s used traditionally in teas and tonics to boost energy — and in skincare, it helps awaken tired-looking eyes.\u003c\/p\u003e\n\u003ch3\u003e\n\u003ca title=\"Suma Benefits\" href=\"https:\/\/setupersonalcare.com\/blogs\/latin-ingredients\/suma-root-skincare\"\u003eSuma Root\u003c\/a\u003e \u003ca title=\"Suma\" href=\"https:\/\/setupersonalcare.com\/es\/blogs\/latin-ingredients\/suma-root-skincare\"\u003e\u003cem\u003e(en español)\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h3\u003e\n\u003cp\u003eSometimes called “Brazilian ginseng,” Suma Root is an adaptogen known to enhance vitality. It supports firmer skin and a more resilient under-eye area — ideal for men dealing with fatigue or early signs of aging.\u003c\/p\u003e\n\u003ch3\u003e\n\u003ca title=\"Achiote Benefits\" href=\"https:\/\/setupersonalcare.com\/blogs\/latin-ingredients\/achiote-eyecare-benefits\"\u003eAchiote\u003c\/a\u003e \u003ca title=\"Achiote\" href=\"https:\/\/setupersonalcare.com\/es\/blogs\/latin-ingredients\/achiote-eyecare-benefits\"\u003e\u003cem\u003e(en español)\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAchiote, or annatto, gives the cream its natural golden hue. Packed with beta-carotene and tocotrienols, it’s used across Latin America for both culinary and medicinal purposes. In skincare, it protects the skin barrier and helps brighten and nourish the eye area.\u003c\/p\u003e\n\u003ch2\u003eThe Origins of Guaraná and Achiote Beyond Skincare\u003c\/h2\u003e\n\u003cp\u003eGuaraná has deep roots in Amazonian culture, consumed for centuries in energy drinks and ceremonial tonics. Its high caffeine content makes it ideal for stimulating circulation and reducing inflammation. Achiote has been used to dye food and textiles, but also to protect the skin from sun and irritation. These ingredients aren’t just functional — they’re cultural touchstones, celebrated across generations.\u003c\/p\u003e\n\u003ch2\u003eHow to Use This Eye Cream for Men\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eStart with a clean, dry face — ideally after cleansing with the Setú® Daily Cleanser.\u003c\/li\u003e\n\u003cli\u003eApply a small amount (about half a pea-sized drop) under each eye using your ring finger.\u003c\/li\u003e\n\u003cli\u003eTap gently into the skin until fully absorbed. Do not rub or drag.\u003c\/li\u003e\n\u003cli\u003eUse every morning and night for best results.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePro tip:\u003c\/strong\u003e S tore in the refrigerator for a cooling effect that enhances de-puffing.\u003c\/p\u003e\n\u003ch2\u003eYour New Skincare Essential\u003c\/h2\u003e\n\u003cp\u003eThis \u003cstrong\u003ecream for men\u003c\/strong\u003e fits easily into your daily routine. Whether you're fighting signs of aging, stress, or too many late nights, Setú® helps you look more rested — with zero extra effort. Simple. Effective. Culturally rooted.\u003c\/p\u003e\n\u003ch2\u003eFor Best Results: Build a Morning and Night Routine\u003c\/h2\u003e\n\u003cp\u003eTo get the most from your skincare, pair the Setú® with our dermatologist-developed kits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca title=\"Morning Kit\" href=\"https:\/\/setupersonalcare.com\/products\/skincare-morning-bundle\"\u003e\u003cstrong\u003eMorning Kit:\u003c\/strong\u003e\u003c\/a\u003e \u003ca title=\"Kit Matutino\" href=\"https:\/\/setupersonalcare.com\/es\/products\/skincare-morning-bundle\"\u003e\u003cem\u003e(en español) \u003c\/em\u003e\u003c\/a\u003eCleanse and energize with the Daily Cleanser and Vitamin C Serum.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca title=\"Night Bundle\" href=\"https:\/\/setupersonalcare.com\/products\/skincare-night-bundle\"\u003e\u003cstrong\u003eNight Kit:\u003c\/strong\u003e\u003c\/a\u003e  \u003ca title=\"Kit Nocturno\" href=\"https:\/\/setupersonalcare.com\/es\/products\/skincare-night-bundle\"\u003e\u003cem\u003e(en español)\u003c\/em\u003e\u003c\/a\u003e Wash away the day with the Daily Cleanser, Retinol Moisturizer, and this Eye Cream. Wake up with healthier, brighter-looking skin.\u003c\/li\u003e\n\u003cli\u003eGet the \u003ca title=\"Full Setu Bundle\" href=\"https:\/\/setupersonalcare.com\/products\/complete-skincare-bundle\"\u003eFull Bundle Here\u003c\/a\u003e \u003ca title=\"Kit Completo\" href=\"https:\/\/setupersonalcare.com\/es\/products\/complete-skincare-bundle\"\u003e\u003cem\u003e(en español)\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eClean Ingredients. No Compromise.\u003c\/h2\u003e\n\u003cp\u003eYou care about what goes on your skin — and so do we. That’s why Setú® Eye Cream is:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade for men, backed by science, and rooted in culture\u003c\/li\u003e\n\u003cli\u003eDermatologist-developed\u003c\/li\u003e\n\u003cli\u003eFree from parabens, sulfates, synthetic fragrance, and artificial dyes\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eExplore More About Our Ingredients\u003c\/h2\u003e\n\u003cp\u003eWant to learn more about the science behind these Latin American ingredients? Here are a few trusted sources:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC6273821\/\" target=\"_blank\"\u003eGuaraná in dermatology – National Institutes of Health\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Setú©","offers":[{"title":"Default Title","offer_id":48934455804191,"sku":"SETU-EYE-GUAR-30ML","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/2231\/9647\/files\/Setu_Skincare_for_Men_Eye_Cream.webp?v=1777568988"},{"product_id":"setu-moisturizer","title":"HIDRÁTATE | Face Moisturizer for Men","description":"\u003ch2\u003eEnd Your Day with Setú® Moisturizer with Retinol\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eRetinol moisturizer for men\u003c\/strong\u003e is an essential step in any effective nighttime skincare routine. The Setú® Moisturizer with Retinol, Maca \u0026amp; Açaí is designed specifically for men who want smoother, firmer, and healthier-looking skin without complicated steps. This night cream blends dermatologist-trusted ingredients with powerful botanicals from Latin America — helping you wake up to skin that feels renewed.\u003c\/p\u003e\n\u003cp\u003eWhether you're just starting your skincare journey or you're looking to level up your routine, this \u003cstrong\u003eretinol moisturizer for men\u003c\/strong\u003e offers the right combination of efficacy and ease. It’s lightweight yet powerful, clean but potent — all with a formula developed by a board-certified Latina dermatologist who understands the real needs of men’s skin.\u003c\/p\u003e\n\u003ch2\u003eWhy Men Need Retinol at Night\u003c\/h2\u003e\n\u003cp\u003eMen’s skin faces daily stress — sun exposure, pollution, shaving, and dryness. A well-formulated night cream for men can support recovery and improve resilience. \u003cstrong\u003eRetinol moisturizer for men\u003c\/strong\u003e is one of the most effective ways to target dullness, rough texture, and signs of aging. It works overnight, when the skin naturally repairs itself, helping to boost renewal without interfering with your daily routine.\u003c\/p\u003e\n\u003cp\u003eUsing a \u003cstrong\u003eretinol moisturizer for men\u003c\/strong\u003e is a smart long-term investment in how your skin looks and feels. It encourages collagen production, smooths the appearance of fine lines, and supports a clearer, more even complexion. And when blended with skin-soothing botanicals, the experience becomes both effective and comfortable.\u003c\/p\u003e\n\u003ch2\u003eIngredient Spotlight: Retinol, Maca, and Açaí\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eRetinol:\u003c\/strong\u003e A Vitamin A derivative celebrated for boosting skin renewal, softening fine lines, and smoothing uneven texture. This ingredient is widely recommended by dermatologists because it supports cellular turnover and improves overall skin tone and texture.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/setupersonalcare.com\/blogs\/latin-ingredients\/maca-root-skincare\" title=\"Maca Benefits\"\u003e\u003cstrong\u003eMaca Root Extract:\u003c\/strong\u003e\u003c\/a\u003e  \u003ca title=\"Maca\" href=\"https:\/\/setupersonalcare.com\/es\/blogs\/latin-ingredients\/maca-root-skincare\"\u003e\u003cem\u003e(en español)\u003c\/em\u003e\u003c\/a\u003e Hailing from the Peruvian Andes, this adaptogenic plant has been used for generations to promote vitality. In skincare, it’s believed to energize the skin, support resilience, and improve tone — especially when used regularly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/setupersonalcare.com\/blogs\/latin-ingredients\/acai-moisturizer-benefits\" title=\"Acai Benefits\"\u003eAçaí Oil\u003c\/a\u003e:\u003c\/strong\u003e \u003ca title=\"Acai\" href=\"https:\/\/setupersonalcare.com\/es\/blogs\/latin-ingredients\/acai-moisturizer-benefits\"\u003e\u003cem\u003e(en español)\u003c\/em\u003e\u003c\/a\u003e Packed with antioxidants and omega fatty acids, this nourishing oil helps protect the skin from environmental stressors. Its moisturizing properties are excellent for preventing transepidermal water loss, while the antioxidants provide daily protection against free radicals.\u003c\/p\u003e\n\u003ch2\u003eGentle Yet Effective: A Retinol Cream That Works for Men\u003c\/h2\u003e\n\u003cp\u003eNot all \u003cstrong\u003eretinol moisturizers for men\u003c\/strong\u003e are created equal. Many formulas leave skin dry, red, or peeling — especially for those new to retinol. That’s why Setú® balances its active ingredients with ultra-hydrating, non-irritating botanicals.\u003c\/p\u003e\n\u003cp\u003eOur dermatologist-developed formula hydrates deeply, so you get the visible benefits of retinol without harsh side effects. It absorbs quickly without a greasy finish, making it suitable for all skin types — including sensitive, oily, combination, and dry skin.\u003c\/p\u003e\n\u003ch2\u003eHow to Use This Retinol Moisturizer for Men\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry skin — ideally after using the Setú Daily Cleanser.\u003c\/li\u003e\n\u003cli\u003eApply a small amount evenly across your face, avoiding the eye area.\u003c\/li\u003e\n\u003cli\u003eGently massage the cream using upward, circular motions until fully absorbed.\u003c\/li\u003e\n\u003cli\u003eUse once daily at night, followed by the Setú Eye Cream if desired.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eImportant:\u003c\/strong\u003e Always apply sunscreen the following morning when using retinol at night to protect your skin from sun sensitivity.\u003c\/p\u003e\n\u003ch2\u003eWhy Setú® Is Different\u003c\/h2\u003e\n\u003cp\u003eSetú® isn’t just another skincare brand — it’s a movement rooted in Latin culture, science, and simplicity. Co-founded by a board-certified Latina dermatologist, Setú® reimagines modern skincare for men using clean, effective formulas backed by both tradition and research.\u003c\/p\u003e\n\u003cp\u003eWe believe skincare should be both functional and meaningful. That’s why we blend proven ingredients like retinol with heritage botanicals like maca and açaí — creating products that feel personal, powerful, and modern.\u003c\/p\u003e\n\u003ch2\u003eClean Ingredients, No Compromise\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFree from parabens, sulfates, synthetic fragrance, and artificial dyes\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eMade for men, backed by science, and inspired by Latin America\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEvery product we create is made with intention — from the ingredients we source to the formulas we develop. If you’re looking for a \u003cstrong\u003eretinol moisturizer for men\u003c\/strong\u003e that works hard without compromising your skin or your values, Setú® is here for you.\u003c\/p\u003e\n\u003ch2\u003eExplore More About Our Ingredients\u003c\/h2\u003e\n\u003cp\u003eWant to learn more about why ingredients like Açaí and Maca are trending in skincare? You may find these articles interesting.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0308814619303942\" title=\"Health Effects of Maca\"\u003eHealth Effects of Maca\u003c\/a\u003e\u003c\/p\u003e","brand":"Setú©","offers":[{"title":"Default Title","offer_id":48934459310367,"sku":"SETU-MST-ACAI-60ML","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/2231\/9647\/files\/Setu_Skincare_for_Men_Moisturizer.webp?v=1777568937"},{"product_id":"skincare-morning-bundle","title":"Morning Routine | Cleanser + Vitamin C Serum","description":"\u003ch2\u003eSetú® Morning Kit with Cleanser \u0026amp; Vitamin C Serum\u003c\/h2\u003e\n\u003cp\u003eStart your day with the Setú® Morning Kit — a powerful two-step skincare system crafted to help men cleanse, energize, and protect their skin. This routine is simple, effective, and culturally rooted, featuring ingredients used for generations across Latin America.\u003c\/p\u003e\n\u003cp\u003eWhether you’re rushing out the door, heading to the gym, or prepping for a busy workday, this morning skincare routine for men is your go-to. Setú® was designed to simplify self-care without compromising on quality. Our dermatologist-developed formulas work with your skin, not against it — making better skin feel effortless and achievable.\u003c\/p\u003e\n\u003ch2\u003eWhat’s Inside the Setú® Morning Bundle\u003c\/h2\u003e\n\u003ch3\u003eStep 1: \u003ca title=\"Daily Cleanser\" href=\"https:\/\/setupersonalcare.com\/products\/setu-daily-cleanser\"\u003eSetú® Daily Cleanser with Moringa \u0026amp; Yerba Mate\u003c\/a\u003e \u003cem\u003e\u003ca title=\"Limpiador DIario\" href=\"https:\/\/setupersonalcare.com\/es\/products\/setu-daily-cleanser\"\u003e(en español)\u003c\/a\u003e\u003c\/em\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThis gentle face wash is your first step toward healthier-looking skin. Made with moringa, a purifying plant rich in antioxidants, and yerba mate, known for its energizing polyphenols, the cleanser removes dirt, oil, and pollution without stripping your skin. It leaves your face clean, balanced, and ready for the day.\u003c\/p\u003e\n\u003cp\u003eYerba mate is a staple in South American culture — consumed in morning rituals for energy and clarity. In skincare, it helps wake up your skin the same way it wakes up your mind. Moringa, often called the “miracle tree,” is valued for its soothing, antimicrobial properties and its ability to support the skin barrier.\u003c\/p\u003e\n\u003ch3\u003eStep 2: \u003ca title=\"Vitamin C Serum\" href=\"https:\/\/setupersonalcare.com\/products\/setu-vitamin-c-serum\"\u003eSetú® Vitamin C Serum with Camu Camu \u0026amp; Zarzaparrilla\u003c\/a\u003e \u003ca title=\"Suero Vitamina C\" href=\"https:\/\/setupersonalcare.com\/es\/products\/setu-vitamin-c-serum\"\u003e\u003cem\u003e(en español)\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAfter cleansing, brighten and protect your face with our antioxidant-rich serum. Vitamin C is known to even out tone, help reduce the appearance of dark spots, and guard against daily stress like sun and pollution. We use a stable form of vitamin C (Sodium Ascorbyl Phosphate) that delivers results without irritation.\u003c\/p\u003e\n\u003cp\u003eCamu Camu, a native fruit from the Amazon rainforest, contains some of the highest concentrations of natural vitamin C in the world. Zarzaparrilla (sarsaparilla) has long been used in Latin American herbal medicine to purify and support skin health. Together, they help your face look more awake, even-toned, and refreshed.\u003c\/p\u003e\n\u003ch2\u003eStep 3: Don’t Forget SPF (Sold Separately)\u003c\/h2\u003e\n\u003cp\u003eAfter using the Setú® Morning Kit, we recommend finishing your routine with your preferred SPF. Sunscreen helps protect your skin from UV damage and keeps your vitamin C serum working effectively. While SPF is not included in this kit, we encourage men to make it a regular part of their morning skincare routine.\u003c\/p\u003e\n\u003ch2\u003eWhy Setú® Is Different\u003c\/h2\u003e\n\u003cp\u003eSetú® was co-founded by a board-certified Latina dermatologist and her brother, with the goal of bringing culturally rooted, science-backed skincare to men who are often overlooked by the beauty industry. Every formula in our line is made for men — straightforward, high-performance, and crafted with powerful Latin American botanicals.\u003c\/p\u003e\n\u003cp\u003eThis morning skincare routine for men is about more than great skin. It’s about confidence, culture, and starting the day feeling good in your skin.\u003c\/p\u003e\n\u003ch2\u003eWho Is the Setú® Morning Kit For?\u003c\/h2\u003e\n\u003cp\u003eThis set is ideal for men of all skin types, including those with sensitive, oily, or combination skin. Whether you're new to skincare or upgrading your current routine, the Setú® Morning Kit offers an easy, effective entry point. It's also a great gift option for partners, dads, or friends who could use a simple, effective routine.\u003c\/p\u003e\n\u003ch2\u003eBundle and Save\u003c\/h2\u003e\n\u003cp\u003eWant to maximize your results? The cleanser and serum are also available as part of the Setú® Essentials Collection or the Complete Set, which includes our Retinol Moisturizer and Eye Cream. These skincare sets for men make it easy to start and end your day with clean, healthy skin — and come with built-in savings.\u003c\/p\u003e\n\u003ch2\u003eHow to Use This Morning Kit\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eWet your face with warm water.\u003c\/li\u003e\n\u003cli\u003eApply 1–2 pumps of the Daily Cleanser and massage gently in circular motions. Rinse and pat dry.\u003c\/li\u003e\n\u003cli\u003eApply 2–3 drops of the Vitamin C Serum and press into skin until absorbed.\u003c\/li\u003e\n\u003cli\u003eFinish with your favorite sunscreen (sold separately).\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eClean Ingredients. No Compromise.\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDermatologist-developed\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eFree from parabens, sulfates, synthetic fragrance, and artificial dyes\u003c\/li\u003e\n\u003cli\u003eBacked by science and rooted in Latin American culture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-end=\"158\" data-start=\"117\"\u003e\u003cstrong data-end=\"158\" data-start=\"117\"\u003eDon’t Skip Sunscreen — It’s Essential\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-end=\"501\" data-start=\"160\"\u003eWhile Setú doesn’t currently offer an SPF product, we strongly recommend using sunscreen daily as the final step in your morning routine. It helps protect your skin from sun damage, premature aging, and environmental stress — even on cloudy days. For best results, apply sunscreen after your Setú® Vitamin C Serum and before heading outside. Learn More here: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca title=\"Sunscreen and your morning routine\" href=\"https:\/\/www.hopkinsmedicine.org\/health\/wellness-and-prevention\/sunscreen-and-your-morning-routine\"\u003eSunscreen and your morning routine\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca title=\"How Sunscreen Helps Protect Your Skin\" href=\"https:\/\/www.fda.gov\/drugs\/understanding-over-counter-medicines\/sunscreen-how-help-protect-your-skin-sun\"\u003eHow Sunscreen Helps Protect Your Skin\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca title=\"Daily SPF Reduces Cancer and Signs of Aging\" href=\"https:\/\/www.skincancer.org\/skin-cancer-prevention\/sun-protection\/sunscreen\/\"\u003eDaily SPF Reduces Cancer and Signs of Aging\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Setú©","offers":[{"title":"Default Title","offer_id":50941258498335,"sku":"SETU-DAYKIT-CLN+VITC","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/2231\/9647\/files\/Setu_Skincare_for_Men_Morning_Routine.png?v=1777570796"},{"product_id":"skincare-night-bundle","title":"Night Routine | Cleanser + Moisturizer + Eye Cream","description":"\u003ch2\u003e\u003cstrong\u003eReset Your Skin Overnight with the Setú® Night Kit\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eEnd your day the right way with the Setú® Night Kit — a complete men's skincare kit that helps cleanse, hydrate, and restore your skin while you sleep. Formulated by a board-certified Latina dermatologist, each product in this skincare night routine is enriched with Latin American botanicals that work hard while you rest.\u003c\/p\u003e\n\u003cp\u003eWhether you’re winding down from a long workday, a tough workout, or just daily exposure to the elements, this 3-step men's skincare kit gives your skin the overnight support it needs. The Setú® bundle helps you wake up with smoother, brighter, and more refreshed skin without complicated routines or harsh ingredients.\u003c\/p\u003e\n\u003ch2\u003eWhat’s Inside the Setú® Night Kit?\u003c\/h2\u003e\n\u003ch3\u003eStep 1: \u003ca title=\"Daily Cleanser\" href=\"https:\/\/setupersonalcare.com\/products\/setu-daily-cleanser\"\u003eDaily Cleanser with Moringa \u0026amp; Yerba Mate\u003c\/a\u003e \u003ca title=\"Limpiador Diario\" href=\"https:\/\/setupersonalcare.com\/es\/products\/setu-daily-cleanser\"\u003e\u003cem\u003e(en español)\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h3\u003e\n\u003cp\u003eWash away dirt, sweat, and stress with our gentle, low-foam cleanser. It’s powered by moringa, known for its purifying and antioxidant properties, and yerba mate, a naturally energizing ingredient packed with calming polyphenols. This formula cleans deeply without stripping your skin’s natural oils, leaving you balanced and ready for the next steps of this bundle.\u003c\/p\u003e\n\u003ch3\u003eStep 2: \u003ca title=\"Moisturizer\" href=\"https:\/\/setupersonalcare.com\/products\/setu-moisturizer\"\u003eMoisturizer with Açaí \u0026amp; Maca\u003c\/a\u003e \u003ca title=\"Crema Hidratante\" href=\"https:\/\/setupersonalcare.com\/es\/products\/setu-moisturizer\"\u003e\u003cem\u003e(en español)\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h3\u003e\n\u003cp\u003eSupport overnight skin renewal with our dermatologist-developed night cream. It works to improve texture and reduce signs of aging, while açaí and maca help nourish your skin with essential fatty acids and antioxidants. The result? Firmer, smoother, and more resilient skin by morning with none of the heaviness or irritation.\u003c\/p\u003e\n\u003ch3\u003eStep 3: \u003ca title=\"Eye Cream\" href=\"https:\/\/setupersonalcare.com\/products\/setu-eye-cream\"\u003eEye Cream with Guaraná, Achiote \u0026amp; Suma\u003c\/a\u003e \u003ca title=\"Crema para Ojos\" href=\"https:\/\/setupersonalcare.com\/es\/products\/setu-eye-cream\"\u003e\u003cem\u003e(en español)\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h3\u003e\n\u003cp\u003eHelp refresh tired eyes and reduce the appearance of dark circles and puffiness with our eye cream. Guaraná delivers a natural caffeine boost, while achiote and suma root nourish and protect the delicate under-eye area. Use day and night for visibly brighter, smoother eyes.\u003c\/p\u003e\n\u003ch2\u003eWhy the Setú® Night Kit Is Different\u003c\/h2\u003e\n\u003cp\u003eThis isn’t just a skincare night routine, it’s a ritual grounded in Latin American heritage.\u003cstrong\u003e \u003c\/strong\u003eSetú® was co-founded by a Latina dermatologist and her brother to bring cultural representation and clean, effective care to men’s skincare. Each formula blends science-backed ingredients with time-honored botanicals, respecting both your skin and your roots.\u003c\/p\u003e\n\u003ch2\u003eClean Ingredients. No Compromise.\u003c\/h2\u003e\n\u003cp\u003eYou care about what goes on your skin — and so do we. Every product in the Setú® is:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDermatologist-developed\u003c\/li\u003e\n\u003cli\u003eMade for men, rooted in Latin culture\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eFree from parabens, sulfates, synthetic fragrances, and artificial dyes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use the Setú® Combo\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eStart by cleansing your face with the Daily Cleanser. Massage gently, rinse thoroughly, and pat dry.\u003c\/li\u003e\n\u003cli\u003eApply a pea-sized amount of the Moisturizer across your face and neck.\u003c\/li\u003e\n\u003cli\u003eTap a small amount of Eye Cream under each eye using your ring finger.\u003c\/li\u003e\n\u003cli\u003eGo to sleep and let the ingredients do the rest.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eUse nightly for best results.\u003c\/p\u003e\n\u003ch2\u003eBundle and Save\u003c\/h2\u003e\n\u003cp\u003eThe Setú® Night Kit is part of our Skincare for Men Collection. Prefer a full routine? Pair it with the Morning Kit or explore the Complete Set for added value and convenience. Every product is also available individually — so you can build your skincare system one step at a time.\u003c\/p\u003e\n\u003ch2\u003eWhat You Should Know About Retinol\u003c\/h2\u003e\n\u003cp\u003eIt's one of the most researched and recommended ingredients in dermatology for improving skin texture and tone. It supports natural cell turnover, helping reduce the appearance of fine lines, wrinkles, and blemishes over time. When used consistently in your nighttime routine, it can deliver visible improvements — without needing harsh treatments.\u003c\/p\u003e\n\u003cp\u003eIn the Setú® Night Kit, we use a dermatologist-approved form designed to be effective yet gentle. Combined with nourishing Latin botanicals like açaí and maca, our formula helps you get the benefits without excessive dryness or irritation.\u003c\/p\u003e\n\u003cp\u003eWant to learn more about the science in men’s skincare? Explore these trusted sources:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca title=\"What is Retinol?\" href=\"https:\/\/my.clevelandclinic.org\/health\/treatments\/23293-retinol\"\u003eWhat is It? \u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca title=\"Does Retinol Deserve the Hype?\" href=\"https:\/\/med.stanford.edu\/news\/insights\/2020\/08\/does-retinol-deserve-the-hype-a-stanford-dermatologist-weighs-in.html\"\u003eDoes Retinol Deserve the Hype?\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca title=\"Do Retinoids reduce wrinkles?\" href=\"https:\/\/www.health.harvard.edu\/staying-healthy\/do-retinoids-really-reduce-wrinkles\"\u003eDo Retinoids reduce wrinkles?\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Setú©","offers":[{"title":"Default Title","offer_id":50944624165151,"sku":"SETU-NIGHTKIT-CLN+MST+EYE","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/2231\/9647\/files\/Setu_Skincare_for_Men_Night_Routine.png?v=1777570797"},{"product_id":"complete-skincare-bundle","title":"Complete Routine | Full Skincare System","description":"\u003ch2\u003eSetú® Complete Skincare Gift Set\u003c\/h2\u003e\n\u003cp\u003eElevate your skincare game with the ultimate Setú® experience. The Complete set includes our full lineup of dermatologist-developed products, crafted with high-performing botanicals from Latin America. Whether you’re starting a new routine or upgrading your current one, this set offers a powerful, easy-to-follow regimen for cleansing, treating, hydrating, and refreshing your skin—morning and night.\u003c\/p\u003e\n\u003ch2\u003eWhat’s Inside:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e🌿 \u003ca title=\"Daily Cleanser\" href=\"https:\/\/setupersonalcare.com\/products\/setu-daily-cleanser\"\u003eDaily Cleanser\u003c\/a\u003e \u003ca title=\"Limpiador Diario\" href=\"https:\/\/setupersonalcare.com\/es\/products\/setu-daily-cleanser\"\u003e\u003cem\u003e(en español)\u003c\/em\u003e\u003c\/a\u003e – Gently removes dirt and excess oil with moringa, yerba mate, and niacinamide.\u003c\/li\u003e\n\u003cli\u003e🍊 \u003ca title=\"Vitamin C Serum\" href=\"https:\/\/setupersonalcare.com\/products\/setu-vitamin-c-serum\"\u003eVitamin C Serum\u003c\/a\u003e \u003ca title=\"Suero de Vitamina C\" href=\"https:\/\/setupersonalcare.com\/es\/products\/setu-vitamin-c-serum\"\u003e\u003cem\u003e(en español)\u003c\/em\u003e\u003c\/a\u003e – Brightens and protects with stabilized vitamin C, açaí, and zarzaparrilla.\u003c\/li\u003e\n\u003cli\u003e💧 \u003ca title=\"Moisturizer with Retinol\" href=\"https:\/\/setupersonalcare.com\/products\/setu-moisturizer\"\u003eMoisturizer with Retinol\u003c\/a\u003e  \u003ca title=\"Crema Hidratante\" href=\"https:\/\/setupersonalcare.com\/es\/products\/setu-moisturizer\"\u003e\u003cem\u003e(en español)\u003c\/em\u003e\u003c\/a\u003e– Smooths and nourishes with retinol, maca, and hydrating Latin superfruits.\u003c\/li\u003e\n\u003cli\u003e👀 \u003ca title=\"Eye Cream\" href=\"https:\/\/setupersonalcare.com\/products\/setu-eye-cream\"\u003eEye Cream\u003c\/a\u003e \u003ca title=\"Crema Para Ojos\" href=\"https:\/\/setupersonalcare.com\/es\/products\/setu-eye-cream\"\u003e\u003cem\u003e (en español)\u003c\/em\u003e\u003c\/a\u003e – Awakens tired eyes with guaraná, caffeine, aloe, and antioxidant-rich achiote.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy Setú® Is Different\u003c\/h2\u003e\n\u003cp\u003eSetú® was co-founded by a board-certified Latina dermatologist and her brother to fill a long-standing gap in the personal care industry — high-quality, culturally grounded products for men. Each formula balances clinical science with time-honored Latin American botanicals, creating skincare that’s effective, easy to use, and rooted in representation. Our products are vegan, cruelty-free, and made without parabens, sulfates, artificial dyes, or synthetic fragrances.\u003c\/p\u003e\n\u003ch2\u003eWhy Men Need Their Own Skincare\u003c\/h2\u003e\n\u003cp\u003eMen’s skin is different — generally thicker, oilier, and more prone to irritation from shaving. That’s why men need skincare developed with these differences in mind. Setú® is designed for men who want better skin without the guesswork. Every product is fast-absorbing, non-greasy, and suitable for all skin types, including sensitive or reactive skin. Just a few minutes in the morning and evening delivers visible, meaningful results.\u003c\/p\u003e\n\u003ch2\u003eThe Power of 9 Latin American Ingredients\u003c\/h2\u003e\n\u003cp\u003eEach product in this set is infused with potent botanicals sourced from across Latin America. These ingredients don’t just offer skin benefits — they bring a story of tradition, science, and cultural pride. Here’s how each one supports your skin:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca title=\"Moringa in English\" href=\"https:\/\/setupersonalcare.com\/blogs\/latin-ingredients\/moringa-cleanser-benefits\"\u003eMoringa\u003c\/a\u003e:\u003c\/strong\u003e \u003ca title=\"Moringa en Espanol\" href=\"https:\/\/setupersonalcare.com\/es\/blogs\/latin-ingredients\/moringa-cleanser-benefits\"\u003e\u003cem\u003e(en español)\u003c\/em\u003e\u003c\/a\u003e Rich in antioxidants and vitamins, moringa helps detoxify the skin and defend against environmental stress.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca title=\"Yerba Mate in English\" href=\"https:\/\/setupersonalcare.com\/blogs\/latin-ingredients\/yerba-mate-skincare\"\u003e\u003cstrong\u003eYerba Mate:\u003c\/strong\u003e\u003c\/a\u003e \u003ca title=\"Yerba Mate en Espanol\" href=\"https:\/\/setupersonalcare.com\/es\/blogs\/latin-ingredients\/yerba-mate-skincare\"\u003e\u003cem\u003e(en español) \u003c\/em\u003e\u003c\/a\u003eKnown for its energizing properties, yerba mate supports circulation and skin tone while offering antioxidant protection.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca title=\"Camu Camu in English\" href=\"https:\/\/setupersonalcare.com\/blogs\/latin-ingredients\/camu-camu-skin-benefits\"\u003e\u003cstrong\u003eCamu Camu:\u003c\/strong\u003e \u003c\/a\u003e\u003ca title=\"Camu Camu in English\" href=\"https:\/\/setupersonalcare.com\/es\/blogs\/latin-ingredients\/camu-camu-skin-benefits\"\u003e\u003c\/a\u003e\u003ca title=\"Camu Camu en Espanol\" href=\"https:\/\/setupersonalcare.com\/es\/blogs\/latin-ingredients\/camu-camu-skin-benefits\"\u003e\u003cem\u003e(en español)\u003c\/em\u003e\u003c\/a\u003e One of the richest sources of natural vitamin C, camu camu helps brighten skin and boost radiance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca title=\"Sarsaparilla in English\" href=\"https:\/\/setupersonalcare.com\/blogs\/latin-ingredients\/sarsaparilla-root-skincare\"\u003eZarzaparrilla\u003c\/a\u003e:\u003c\/strong\u003e \u003cem\u003e\u003ca title=\"Zarzaparrilla en Espanol\" href=\"https:\/\/setupersonalcare.com\/es\/blogs\/latin-ingredients\/sarsaparilla-root-skincare\"\u003e(en español)\u003c\/a\u003e \u003c\/em\u003eTraditionally used in wellness tonics, this root extract helps clarify the skin and soothe signs of inflammation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca title=\"Maca Root in English\" href=\"https:\/\/setupersonalcare.com\/blogs\/latin-ingredients\/maca-root-skincare\"\u003eMaca Root\u003c\/a\u003e:\u003c\/strong\u003e \u003ca title=\"Maca en Espanol\" href=\"https:\/\/setupersonalcare.com\/es\/blogs\/latin-ingredients\/maca-root-skincare\"\u003e\u003cem\u003e(en español)\u003c\/em\u003e\u003c\/a\u003e An adaptogen used for centuries in the Andes, maca supports resilience, elasticity, and hydration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca title=\"Acai in English\" href=\"https:\/\/setupersonalcare.com\/blogs\/latin-ingredients\/acai-moisturizer-benefits\"\u003eAçaí Oil\u003c\/a\u003e:\u003c\/strong\u003e \u003ca title=\"Acai en Espanol\" href=\"https:\/\/setupersonalcare.com\/es\/blogs\/latin-ingredients\/acai-moisturizer-benefits\"\u003e\u003cem\u003e(en español)\u003c\/em\u003e \u003c\/a\u003eA superfruit rich in fatty acids and antioxidants that nourish and help protect the skin barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca title=\"Guarana in English\" href=\"https:\/\/setupersonalcare.com\/blogs\/latin-ingredients\/guarana-cream-benefits\"\u003eGuaraná\u003c\/a\u003e:\u003c\/strong\u003e \u003ca title=\"Guarana En Espanol\" href=\"https:\/\/setupersonalcare.com\/es\/blogs\/latin-ingredients\/guarana-cream-benefits\"\u003e\u003cem\u003e(en español)\u003c\/em\u003e\u003c\/a\u003e Naturally high in caffeine, guaraná energizes tired eyes and may help reduce puffiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca title=\"Suma Root in English\" href=\"https:\/\/setupersonalcare.com\/blogs\/latin-ingredients\/suma-root-skincare\"\u003eSuma Root\u003c\/a\u003e:\u003c\/strong\u003e \u003ca title=\"Raiz de Suma\" href=\"https:\/\/setupersonalcare.com\/es\/blogs\/latin-ingredients\/suma-root-skincare\"\u003e\u003cem\u003e(en español)\u003c\/em\u003e\u003c\/a\u003e Also called “Brazilian ginseng,” suma helps strengthen and support the under-eye area.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca title=\"Achiote in English\" href=\"https:\/\/setupersonalcare.com\/blogs\/latin-ingredients\/achiote-eyecare-benefits\"\u003eAchiote\u003c\/a\u003e:\u003c\/strong\u003e \u003ca title=\"Achiote en Espanol\" href=\"https:\/\/setupersonalcare.com\/es\/blogs\/latin-ingredients\/achiote-eyecare-benefits\"\u003e\u003cem\u003e(en español)\u003c\/em\u003e\u003c\/a\u003e A vibrant antioxidant powerhouse that helps soothe and brighten the delicate eye contour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eA Gift That Feels Personal\u003c\/h2\u003e\n\u003cp\u003eThis all-in-one set is perfect for anyone ready to take their routine seriously — whether it’s for yourself or someone you care about. It’s an ideal gift for birthdays, holidays, anniversaries, graduations, or any time you want to support someone’s wellness journey.\u003c\/p\u003e\n\u003ch2\u003eClean Ingredients. No Compromise.\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDermatologist-developed for men’s skin\u003c\/li\u003e\n\u003cli\u003eRooted in Latin American botanicals and clean clinical science\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eFree from parabens, sulfates, artificial dyes, and synthetic fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"831\" data-start=\"700\"\u003eWhether you're just starting or refining your routine, these expert sources can help you make informed decisions rooted in science:\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Skincare routine and tips\" href=\"https:\/\/www.medicalnewstoday.com\/articles\/dermatologist-recommended-skin-care\"\u003eSkincare routine and tips\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Male vs Female Skin\" href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC6116811\/\"\u003eMale vs Female Skin\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Skincare for Men\" href=\"https:\/\/health.clevelandclinic.org\/skin-care-for-men\"\u003eSkincare for Men\u003c\/a\u003e\u003c\/p\u003e","brand":"Setú©","offers":[{"title":"Default Title","offer_id":52492910100767,"sku":"SETU-COMPLETE-4PK-STD","price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/2231\/9647\/files\/Setu_Skincare_for_Men_Complete_Routine.png?v=1777570798"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0847\/2231\/9647\/collections\/Setu_Complete_Bundle.webp?v=1779807124","url":"https:\/\/setupersonalcare.com\/collections\/shop-all.oembed","provider":"Setu Skincare","version":"1.0","type":"link"}