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The Problem we found.

It's not you. It's skincare.

Walk into any store, and the men's skincare aisle looks the same — dark bottles, generic formulas, confusing instructions, and ingredients that mean nothing to men. Nothing built pensando en ti.

My sister — a board-certified dermatologist with 25 years of experience — kept seeing men come in with real skin concerns, and nothing on the market was designed for their specific needs.

So we built it ourselves. One sister, one brother who decided that if it didn't exist, we'd create it.

That's Setú.

Dr Jennifer Aranda, Setu skincare co-founder in a white blazer standing in front of a green frame with blurred background

THE DERMATOLOGIST BEHIND SETÚ

Dr. Jennifer Aranda, MD

Jennifer has spent 25 years as a board-certified dermatologist. She noticed something the industry kept ignoring — almost every men's product on the market was generic or formulated for women and relabeled for men. They dismissed the fact that men's skin is fundamentally different. Thicker. Oilier. More prone to razor irritation. It ages differently.

Every Setú formula starts with Jennifer — the ingredients, the concentrations, the application order — all designed around how men's skin actually works.

Some brands are dermatologist-tested. This one is dermatologist-made.

Every Ingredient tiene un origen

From the valleys of Mexico. The Andes of Peru. The jungles of Brazil. The plains of Paraguay.

Moringa

Moringa oleifera • Paraguay

Moringa

Antioxidant powerhouse that purifies and nourishes. Pulls out daily impurities without stripping your skin dry.

Camu Camu

Myrciaria dubia • Peru

Camu Camu

One of the highest natural Vitamin C concentrations on earth. Brightens and evens skin tone without irritation.

Açaí

Euterpe oleracea • Brazil

Açaí

Packed with antioxidants. Fights daily environmental damage while you sleep.

Guaraná

Paullinia cupana • Brazil

Guaraná

2x the caffeine of coffee applied directly to skin. Wakes up tired, puffy eyes and energizes from the outside in.

Yerba Mate

Ilex paraguariensis • Brazil

Yerba Mate

Natural energizer that refreshes and revitalizes. The reason your morning wash actually wakes you up.

Sarsaparilla

Smilax ornata • Mexico

Sarsaparilla

Purifies and refines skin tone. Keeps your complexion clean and even between washes.

Maca

Lepidium meyenii • Peru

Maca

Grown at 14,000 feet in the Andes. Strengthens skin resilience and locks in moisture overnight.

Achiote

Bixa orellana • Brazil

Achiote

Used for centuries as a natural skin protector. Rich in antioxidants that shield against daily environmental damage.