Moringa oleifera • Paraguay
Moringa
Antioxidant powerhouse that purifies and nourishes. Pulls out daily impurities without stripping your skin dry.
The Problem we found.
Walk into any store, and the men's skincare aisle looks the same — dark bottles, generic formulas, confusing instructions, and ingredients that mean nothing to men. Nothing built pensando en ti.
My sister — a board-certified dermatologist with 25 years of experience — kept seeing men come in with real skin concerns, and nothing on the market was designed for their specific needs.
So we built it ourselves. One sister, one brother who decided that if it didn't exist, we'd create it.
That's Setú.
THE DERMATOLOGIST BEHIND SETÚ
Jennifer has spent 25 years as a board-certified dermatologist. She noticed something the industry kept ignoring — almost every men's product on the market was generic or formulated for women and relabeled for men. They dismissed the fact that men's skin is fundamentally different. Thicker. Oilier. More prone to razor irritation. It ages differently.
Every Setú formula starts with Jennifer — the ingredients, the concentrations, the application order — all designed around how men's skin actually works.
Some brands are dermatologist-tested. This one is dermatologist-made.
From the valleys of Mexico. The Andes of Peru. The jungles of Brazil. The plains of Paraguay.
Moringa oleifera • Paraguay
Antioxidant powerhouse that purifies and nourishes. Pulls out daily impurities without stripping your skin dry.
Myrciaria dubia • Peru
One of the highest natural Vitamin C concentrations on earth. Brightens and evens skin tone without irritation.
Euterpe oleracea • Brazil
Packed with antioxidants. Fights daily environmental damage while you sleep.
Paullinia cupana • Brazil
2x the caffeine of coffee applied directly to skin. Wakes up tired, puffy eyes and energizes from the outside in.
Ilex paraguariensis • Brazil
Natural energizer that refreshes and revitalizes. The reason your morning wash actually wakes you up.
Smilax ornata • Mexico
Purifies and refines skin tone. Keeps your complexion clean and even between washes.
Lepidium meyenii • Peru
Grown at 14,000 feet in the Andes. Strengthens skin resilience and locks in moisture overnight.
Bixa orellana • Brazil
Used for centuries as a natural skin protector. Rich in antioxidants that shield against daily environmental damage.
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Cleanse. Protect. Hydrate. Recover
