LÁVATE Face Wash — Helps clear your dry, tight, or stripped skin

PROTÉGETE Vitamin C Serum — Brightens dull, uneven tone or dark spots

HIDRÁTATE Moisturizer — Smooths fine lines, rough texture, or early signs of aging

RECUPÉRATE Eye Cream — Reduces puffiness, dark circles, or tired-looking eyes

Setú Trust Icon Non Toxic
Setú Trust Icon Paraben Free
Setú Trust Icon Fragrance Free
Setú Trust Icon Cruelty Free
Setú Trust Icon Sustainable Palm
Setú Trust Icon Vegan
Setú Trust Icon Made in the US
Man applying setu daily cleanser to his hands and face

Why Day and Night?

Your skin faces different demands depending on the time of day. Mornings mean environmental stress — pollution, sun exposure, and the friction of shaving — so your skin needs protection and defense. Nights are when skin actually repairs itself, so that's the window when hydrating and treatment ingredients like retinol do their real work. Using the same one or two products around the clock skips half of what your skin needs. A complete routine — cleanse, protect, and treat, both morning and night — works with your skin's natural rhythm rather than against it, which is why LÁVATE, PROTÉGETE, HIDRÁTATE, and RECUPÉRATE are designed as a day-and-night system rather than a single step.

Your Complete Routine, In 4 Steps

A shirtless man splashing water on his face in a bathroom sink, with another person visible in the mirror reflection and toiletry bottles on the counter.

Cleanse

Start with LÁVATE Daily Cleanser — 2 pumps, morning and night. Made with Moringa and Yerba Mate to clear away dirt and buildup without stripping skin or disrupting its natural barrier.

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A man with curly dark hair holds a small orange and black bottle near his face in a bathroom setting.

Brighten & Protect

In the morning, follow with PROTÉGETE Vitamin C Serum. Made with Camu Camu and Sarsaparilla to brighten skin, even out tone, and defend against daily environmental stress.

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A shirtless man with tattoos and a gold chain holds a small jar of SETU natural skincare product while touching his face, against a muted blue-gray background.

Hidrate & Renew

At night, apply HIDRÁTATE Moisturizer with Retinol. Made with Açaí and Maca to hydrate skin and support overnight renewal while you sleep.

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A shirtless man with curly black hair and tattoos poses with his hands in his hair, smiling broadly. He has eye cream on his cheeks and forehead, set against a plain light gray background.

Recover and De-Puff

Finish your night routine with RECUPÉRATE Eye Cream. Made with Guaraná, Suma, and Achiote to target puffiness, dark circles, and fine lines around the eyes.

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"I can feel it really moisturizing when you put it on. "

— J. Duncan

"It instantly refreshes my eye area."

— Darren

"It absorbs quickly into the skin without feeling greasy or sticky"

— Alex

"I can rub it in and forget about it fairly quicky. "

— Scooter

"My husband tried it and he liked the after look"

— Danna

Formulated by a Dermatologist

(not just endorsed by one)

Setú was created by a board-certified dermatologist — not an actor, not a supermodel. Every formula carefully reflects her clinical expertise, not a licensing deal.

Original Latin American Formulas

(not more-of-the same stuff)

This isn't your girlfriend's beauty cream in a black bottle. Each formula blends the best in science with Latin American ingredients chosen for their legendary benefits.

Keeping It Simple , For Men

(No ten-step regimen required)

Unlike black and white bottles with endless steps, our color-coded system makes it clear which product to use, morning or night, so an effective routine doesn't require extra effort.

Learn about Latin Ingredients

setu maca root

The Skincare Benefits of Maca Root

Maca, a root native to the Peruvian Andes, is commonly found in smoothies, powders, and energy blends. It's naturally rich in vitamins, minerals, and antioxidants, properties that may help support skin's hydration and barrier.

Read moreabout The Skincare Benefits of Maca Root

The Skincare Benefits of Achiote

The Skincare Benefits of Achiote

Achiote, a seed native to the Amazon, is commonly used across Latin American cooking as a natural spice and dye. It contains bixin, a plant compound studied for its antioxidant properties, which may help support skin's defenses against everyday environmental stress. 

Read moreabout The Skincare Benefits of Achiote

The Skincare Benefits of Guaraná

The Skincare Benefits of Guaraná

Guaraná, a seed native to the Brazilian Amazon, is commonly found in energy drinks, teas, and Brazil's popular guaraná soda. It's naturally high in caffeine and antioxidants, properties that help reduce puffiness and fatigue around the eyes.

Read moreabout The Skincare Benefits of Guaraná

sarsaparilla in mens skincare setu

The Skincare Benefits of Sarsaparilla

Sarsaparilla, a root native to Mexico known as zarzaparrilla, is commonly used in traditional teas and, historically, as a flavoring in root beer. It's naturally rich in anti-inflammatory compounds and antioxidants, properties that may help support skin's calm, balanced appearance.

Read moreabout The Skincare Benefits of Sarsaparilla

FAQs

Why buy the bundle instead of trying one product first?

The four products are designed to work as a system — cleansing prepares skin to actually absorb the Vitamin C serum, and the retinol moisturizer and eye cream work best together as part of a night routine. Buying the bundle also saves versus purchasing each product individually, and you get a full routine instead of guessing which single product will make a difference.

Is this safe for sensitive skin?

Yes. All four products are non-toxic, paraben-free, phthalate-free, and fragrance-free, and the routine was developed by a board-certified dermatologist with everyday use in mind. As with any new skincare routine, we recommend patch-testing a new product on a small area first, especially if you have known sensitivities.

How long will this bundle actually last me?

Each bottle is formulated to last 2+ months with regular use, so a single bundle covers roughly 2 months of a full morning-and-night routine. That works out to well under $1/day for a complete dermatologist-developed skincare system.