LÁVATE Face Wash — Helps clear your dry, tight, or stripped skin

PROTÉGETE Vitamin C Serum — Brightens dull, uneven tone or dark spots

HIDRÁTATE Moisturizer — Smooths fine lines, rough texture, or early signs of aging

RECUPÉRATE Eye Cream — Reduces puffiness, dark circles, or tired-looking eyes

Setú Trust Icon Non Toxic
Setú Trust Icon Paraben Free
Setú Trust Icon Fragrance Free
Setú Trust Icon Cruelty Free
Setú Trust Icon Sustainable Palm
Setú Trust Icon Vegan
Setú Trust Icon Made in the US

Why My Eyes?

The skin around the eyes is some of the thinnest and most delicate on the face — up to five times thinner than skin elsewhere — so it shows fatigue, stress, and aging faster than anywhere else. Because this area often reflects sleep quality and overall health at a glance, taking care of it is one of the most visible ways a man's face communicates how well-rested and put-together he looks.

Hero Ingredients in our Eye Cream

A cluster of bright red guarana berries with large black-and-white eyes hanging from a leafy green vine in a lush forest.

Guaraná

A natural source of caffeine harvested from the Amazon, Guaraná helps stimulate circulation and de-puff tired skin around the eyes. It energizes the delicate eye area, helping reduce the look of morning swelling and fatigue.

Sodium Hyaluronate

Sodium Hyaluronate

A lightweight, fast-absorbing form of hyaluronic acid, Sodium Hyaluronate delivers deep hydration to the thin skin around the eyes. It plumps fine lines and locks in moisture without feeling heavy or greasy.

Close-up of red achiote or annatto on a leafy plant, with one pod open to reveal bright red seeds, set against a lush green forest background.

Achiote

Rich in antioxidants and traditionally used across Latin America, Achiote helps protect delicate under-eye skin from environmental stress. It supports a brighter, more even-toned appearance over time.

Discover the Full List of Ingredients

Water (Aqua), Aloe Barbadensis Leaf Juice, Butyrospermum Parkii (Shea) Butter, Persea Gratissima (Avocado) Oil, Paullinia Cupana Seed Extract, Bixa Orellana Seed Oil, Pfaffia Paniculata Root Extract, Caffeine, Cucumis Sativus (Cucumber) Fruit Extract, Sodium Hyaluronate, Algae Extract, Glyceryl Stearate, PEG-100 Stearate, Caprylic/Capric Triglyceride, Tocopheryl Acetate, Zingiber Officinale (Ginger) Root Extract, Lecithin, Phenoxyethanol, Ethylhexylglycerin, Potassium Sorbate, Sodium Benzoate

"I can feel it really moisturizing when you put it on. "

— J. Duncan

"It instantly refreshes my eye area."

— Darren

"It absorbs quickly into the skin without feeling greasy or sticky"

— Alex

"I can rub it in and forget about it fairly quicky. "

— Scooter

"My husband tried it and he liked the after look"

— Danna
Load video: Setu Short Video Eye Cream

How to Use It

After cleansing and moisturizing at night, apply a small amount of RECUPÉRATE to the delicate area around your eyes. Use your ring finger to gently pat and tap the product into the skin rather than rubbing, which helps stimulate circulation without tugging.

Formulated by a Dermatologist

(not just endorsed by one)

Setú was created by a board-certified dermatologist — not an actor, not a supermodel. Every formula carefully reflects her clinical expertise, not a licensing deal.

Original Latin American Formulas

(not more-of-the same stuff)

This isn't your girlfriend's beauty cream in a black bottle. Each formula blends the best in science with Latin American ingredients chosen for their legendary benefits.

Keeping It Simple , For Men

(No ten-step regimen required)

Unlike black and white bottles with endless steps, our color-coded system makes it clear which product to use, morning or night, so an effective routine doesn't require extra effort.

Eye Cream Myths, Debunked

Eye cream is just moisturizer in a smaller, overpriced jar.


The skin around your eyes is up to five times thinner than the rest of your face, with fewer oil glands and constant movement from blinking. It needs a formula built specifically for that fragility — not your everyday moisturizer.

Eye cream is only for guys worried about wrinkles.

Most men reach for eye cream to fix what shows up overnight — puffiness, dark circles, and that tired look — not fine lines. It's less about anti-aging and more about looking like you actually slept.

Skincare routines with extra steps are high-maintenance.

One small dab, patted on with your ring finger after you moisturize at night, adds about 15 seconds to a routine you're already doing. It's not an extra step — it's a better-finished one.