LÁVATE Face Wash — Helps clear your dry, tight, or stripped skin

PROTÉGETE Vitamin C Serum — Brightens dull, uneven tone or dark spots

HIDRÁTATE Moisturizer — Smooths fine lines, rough texture, or early signs of aging

RECUPÉRATE Eye Cream — Reduces puffiness, dark circles, or tired-looking eyes

Setú Trust Icon Non Toxic
Setú Trust Icon Paraben Free
Setú Trust Icon Fragrance Free
Setú Trust Icon Cruelty Free
Setú Trust Icon Sustainable Palm
Setú Trust Icon Vegan
Setú Trust Icon Made in the US
man using setu vitamin c serum

Why Vitamin C?

Skin takes a beating every day — UV exposure, pollution, and everyday stress generate free radicals that break down collagen and trigger uneven tone, dark spots, and dullness over time. Left unchecked, this damage builds gradually, showing up as hyperpigmentation, rough texture, and a tired, uneven complexion.

Hero Ingredients in our Vitamin C

camu camu fruits in a tree used in Setu Skincare for Men

Camu Camu

A small Amazonian fruit with one of the highest natural concentrations of Vitamin C found in nature, Camu Camu helps brighten dull skin and even out tone. It works to fight oxidative stress from daily sun and pollution exposure.

SAP (Sodium Ascorbyl Phosphate) used in Setu Vitamin C Serum for Men

SAP (Sodium Ascorbyl Phosphate)

A stable, gentle form of Vitamin C, SAP delivers brightening and antioxidant benefits without the irritation that comes with traditional Vitamin C formulas. It helps protect skin from everyday environmental stress while smoothing texture over time.

Sarsaparilla or Zarzaparrilla used in Skincare for Men

Sarsaparilla

A root long used in Latin American herbal tradition, Sarsaparilla helps calm irritation and support a smoother, more even complexion. It works alongside Vitamin C to soothe skin while it brightens.

Discover the Full List of Ingredients

Water (Aqua), Sodium Ascorbyl Phosphate, Glycerin, Butylene Glycol, Smilax Medica Root Extract, Myrciaria Dubia Fruit Extract, Citrus Aurantium Dulcis (Orange) Callus Culture Extract, Saccharide Isomerate, Sodium Hyaluronate, Polysorbate 20, Xanthan Gum, Carrageenan, Sodium Phytate, Citric Acid, Sclerotium Gum, Cellulose Gum, Sodium Polyacrylate, Calcium Gluconate, Gluconolactone, Sodium Citrate, Phenoxyethanol, Ethylhexylglycerin, Potassium Sorbate, Sodium Benzoate, Iron Oxides (CI 77491, CI 77492)

"It makes my face look radiant, glowy, and lit-from-within"

— Fred

"goes on light and smooth, with no greasy finish or tacky feel"

— J.S.

"an excellent addition to my morning routine"

— Chebosky

"my skin looks clearer and more even already."

— Jay

"even my mother noticed."

— Rob
Load video: Setu Short Vitamin C Video

How to Use It

Dispense 2-3 drops onto your fingertips and press gently into skin, working from the center of your face outward. Let it fully absorb before applying your favorite SPF.

Formulated by a Dermatologist

(not just endorsed by one)

Setú was created by a board-certified dermatologist — not an actor, not a supermodel. Every formula carefully reflects her clinical expertise, not a licensing deal.

Original Latin American Formulas

(not more-of-the same stuff)

This isn't your girlfriend's beauty cream in a black bottle. Each formula blends the best in science with Latin American ingredients chosen for their legendary benefits.

Keeping It Simple , For Men

(No ten-step regimen required)

Unlike black and white bottles with endless steps, our color-coded system makes it clear which product to use, morning or night, so an effective routine doesn't require extra effort.

Vitamin C Myths, Debunked

Vitamin C serum will make your skin worse before it gets better.

Some Vitamin C formulas cause irritation, but that's a sign of a poorly formulated product, not a necessary step. A well-formulated serum brightens and protects from day one without breaking skin out or causing redness.

You only need Vitamin C if you have dark spots or sun damage.

Vitamin C isn't just a fix for existing damage; it's a daily defense that helps prevent oxidative stress from building up in the first place. Using it consistently protects skin before problems start.

Serums are a step only women's skincare needs.

Serums deliver concentrated actives that cleansers and moisturizers alone can't provide. For men dealing with daily sun, sweat, and pollution exposure, a serum is one of the most effective steps you can add.