PROTÉGETE
Morning Routine | Cleanser + Vitamin C Serum
Best For: Dull skin, dark spots, uneven tone, daily grime, sun damage prep, oily skin.
The morning routine built for men who want simple, effective skincare — powered by Moringa, Yerba Mate, Camu Camu & Sarsaparilla from Latin America.
Dermatologist-developed to brighten dull skin, even out tone, and fight everyday oxidative stress
Made with Moringa, Yerba Mate, Camu Camu, and Sarsaparilla to cleanse, brighten, and protect skin
Your complete morning routine: cleanse with LÁVATE, brighten and protect with PROTÉGETE, then finish with SPF (not included)
About Setú's Morning Routine
Your morning routine sets the tone for how your skin handles the day ahead — sun exposure, pollution, and the friction of shaving all take a toll before noon even hits. Setú's Morning Routine was developed by a board-certified dermatologist and built on Latin American botanicals to give skin real protection, not just a quick rinse.
LÁVATE cleanses away overnight buildup with Moringa and Yerba Mate, without stripping skin or disrupting its natural barrier. PROTÉGETE follows with Camu Camu and Sarsaparilla to brighten dull skin, even out tone, and defend against the oxidative stress skin picks up throughout the day. Finish with SPF (not included) — Vitamin C works best under sunscreen, so this last step locks in the protection PROTÉGETE started.
How To:
Cleanse — LÁVATE Daily Cleanser, 2 pumps, work into damp skin, rinse
Brighten & Protect — PROTÉGETE Vitamin C Serum, apply to face and neck
SPF — finish with your daily sunscreen (not included — Vitamin C works best under SPF)
All Ingredients:
LÁVATE Daily Cleanser: Water (Aqua), Glycerin, Propanediol, Cocamidopropyl Betaine, Capryl/Capramidopropyl Betaine, Disodium Laureth Sulfosuccinate, Xanthan Gum, Moringa Oleifera Leaf Extract, Ilex Paraguariensis Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Niacinamide, Urea, Allantoin, Salix Alba (Willow) Bark Extract, Decyl Glucoside, Lauryl Glucoside, Sodium Chloride, Citric Acid, Schizophyllan, Phenoxyethanol, Ethylhexylglycerin, Sodium Benzoate
PROTÉGETE Vitamin C Serum: Water (Aqua), Sodium Ascorbyl Phosphate, Glycerin, Butylene Glycol, Smilax Medica Root Extract, Myrciaria Dubia Fruit Extract, Citrus Aurantium Dulcis (Orange) Callus Culture Extract, Saccharide Isomerate, Sodium Hyaluronate, Polysorbate 20, Xanthan Gum, Carrageenan, Sodium Phytate, Citric Acid, Sclerotium Gum, Cellulose Gum, Sodium Polyacrylate, Calcium Gluconate, Gluconolactone, Sodium Citrate, Phenoxyethanol, Ethylhexylglycerin, Potassium Sorbate, Sodium Benzoate, Iron Oxides (CI 77491, CI 77492)
Morning Routine | Cleanser + Vitamin C Serum
Why a Morning Routine?
The first few hours after you wake up set the tone for how your skin handles everything that follows — sun exposure, pollution, and the friction of shaving all start working against your skin before you've even had coffee. Unlike nighttime, when skin is in repair mode, mornings are about defense: preparing skin to withstand the day rather than undo it. Skipping this step, or just splashing water on your face, leaves skin exposed with nothing standing between it and daily stress.
Your Morning, In 3 Steps
Cleanse
Start with LÁVATE Daily Cleanser — 2 pumps, worked into damp skin. Made with Moringa and Yerba Mate to clear away overnight buildup without stripping skin or disrupting its natural barrier.
Brighten & Protect
Follow with PROTÉGETE Vitamin C Serum, applied to face and neck. Made with Camu Camu and Sarsaparilla to brighten dull skin, even out tone, and defend against daily oxidative stress.
SPF (Not Included)
Finish every morning with sunscreen. Vitamin C works best under SPF — this step locks in the protection from PROTÉGETE and guards against the sun exposure that causes most visible aging.
"It makes my face look radiant, glowy, and lit-from-within"
— Fred
"goes on light and smooth, with no greasy finish or tacky feel"
— J.S.
"an excellent addition to my morning routine"
— Chebosky
"my skin looks clearer and more even already."
— Jay
"even my mother noticed."
— Rob
Formulated by a Dermatologist
(not just endorsed by one)
Setú was created by a board-certified dermatologist — not an actor, not a supermodel. Every formula carefully reflects her clinical expertise, not a licensing deal.
Original Latin American Formulas
(not more-of-the same stuff)
This isn't your girlfriend's beauty cream in a black bottle. Each formula blends the best in science with Latin American ingredients chosen for their legendary benefits.
Keeping It Simple, For Men
(No ten-step regimen required)
Unlike black and white bottles with endless steps, our color-coded system makes it clear which product to use, morning or night, so an effective routine doesn't require extra effort.
Learn about Latin Ingredients
The Skincare Benefits of Maca Root
Maca, a root native to the Peruvian Andes, is commonly found in smoothies, powders, and energy blends. It's naturally rich in vitamins, minerals, and antioxidants, properties that may help support skin's hydration and barrier.
The Skincare Benefits of Achiote
Achiote, a seed native to the Amazon, is commonly used across Latin American cooking as a natural spice and dye. It contains bixin, a plant compound studied for its antioxidant properties, which may help support skin's defenses against everyday environmental stress.
The Skincare Benefits of Guaraná
Guaraná, a seed native to the Brazilian Amazon, is commonly found in energy drinks, teas, and Brazil's popular guaraná soda. It's naturally high in caffeine and antioxidants, properties that help reduce puffiness and fatigue around the eyes.
The Skincare Benefits of Sarsaparilla
Sarsaparilla, a root native to Mexico known as zarzaparrilla, is commonly used in traditional teas and, historically, as a flavoring in root beer. It's naturally rich in anti-inflammatory compounds and antioxidants, properties that may help support skin's calm, balanced appearance.
FAQs
Do I really need both a cleanser and a serum, or can I just use one?
Cleansing first removes dirt and oil so your skin can actually absorb the Vitamin C serum that follows — using PROTÉGETE on unwashed skin means most of it never gets a chance to work. The two products are designed to work in sequence, not as alternatives to each other.
Does this bundle include sunscreen?
No — SPF isn't included, but it's an important final step in this routine. Vitamin C actually works best when it's protected by sunscreen afterward, so we recommend applying your own daily SPF right after PROTÉGETE to lock in the brightening and protection benefits.
Will this actually brighten my skin, or is that just marketing?
PROTÉGETE is formulated with Camu Camu and Sarsaparilla — ingredients selected specifically to help brighten dull skin and even out tone with consistent use. Results build gradually over several weeks of daily use rather than overnight, so give the routine time before judging results.