LÁVATE Face Wash — Helps clear your dry, tight, or stripped skin

PROTÉGETE Vitamin C Serum — Brightens dull, uneven tone or dark spots

HIDRÁTATE Moisturizer — Smooths fine lines, rough texture, or early signs of aging

RECUPÉRATE Eye Cream — Reduces puffiness, dark circles, or tired-looking eyes

Setú Trust Icon Non Toxic
Setú Trust Icon Paraben Free
Setú Trust Icon Fragrance Free
Setú Trust Icon Cruelty Free
Setú Trust Icon Sustainable Palm
Setú Trust Icon Vegan
Setú Trust Icon Made in the US
A shirtless man in a bathroom looks into a mirror while washing his face, with Setu bottles on the counter in the foreground.

Why Cleanser, Not Soap?

Bar soap is built for hands and bodies, not faces. Its high pH strips away natural oils and disrupts skin's barrier, leaving it tight and dry. A proper cleanser removes sweat, oil, and grime without stripping skin bare, keeping it balanced and ready for the rest of the routine.

Hero Ingredients in our Face Wash

A close-up of a moringa plant with clusters of small white flowers and long green pods, set against a blurred natural background of trees and hills.

Moringa

A nutrient-dense plant native to tropical regions, Moringa is packed with antioxidants and vitamins that help clear away impurities without disrupting skin's natural balance. It supports a clean, refreshed feel while calming everyday irritation from sweat and grime.

A clear glass dropper bottle with niaciamide a white dropper top and silver collar, centered in a stylized studio scene with water droplets and a green liquid splash on a green reflective background.

Niacinamide

A well-studied form of Vitamin B3, Niacinamide helps strengthen skin's barrier while reducing the appearance of oil, blemishes, and uneven texture. It leaves skin looking clearer and more balanced without any dryness or irritation.

A close-up of a leafy green plant of yerba mate with small red berries, photographed in a misty forest with sunlight filtering through the trees.

Yerba Mate

A traditional South American plant rich in natural caffeine and antioxidants, Yerba Mate helps energize tired-looking skin and fight everyday buildup. It leaves skin feeling refreshed and revitalized after a long day or a hard workout.

Discover the Full List of Ingredients

Water (Aqua), Glycerin, Propanediol, Cocamidopropyl Betaine, Capryl/Capramidopropyl Betaine, Disodium Laureth Sulfosuccinate, Xanthan Gum, Moringa Oleifera Leaf Extract, Ilex Paraguariensis Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Niacinamide, Urea, Allantoin, Salix Alba (Willow) Bark Extract, Decyl Glucoside, Lauryl Glucoside, Sodium Chloride, Citric Acid, Schizophyllan, Phenoxyethanol, Ethylhexylglycerin, Sodium Benzoate

"I'm giving this Setú Daily Cleanser 5 stars"

— Jay

"refreshing in the morning, like a wake-up for your face."

— itsjenga

"Este limpiador me deja la piel fresca y limpia."

— Pablo

"The yerba really wakes up his face in the morning and brightens his day"

— Aztec

"leaves a very satisfying clean skin without that dry feeling."

— D. Galeano
Load video: Setu Video of Routine

How to Use It

Wet your face with warm water, then apply a small amount of LÁVATE to your palms. Massage into skin using circular motions, focusing on areas prone to oil and buildup like the forehead, nose, and chin. Rinse thoroughly and pat dry. Use morning and night as the first step in your routine.

Formulated by a Dermatologist

(not just endorsed by one)

Setú was created by a board-certified dermatologist — not an actor, not a supermodel. Every formula carefully reflects her clinical expertise, not a licensing deal.

Original Latin American Formulas

(not more-of-the same stuff)

This isn't your girlfriend's beauty cream in a black bottle. Each formula blends the best in science with Latin American ingredients chosen for their legendary benefits.

Keeping It Simple , For Men

(No ten-step regimen required)

Unlike black and white bottles with endless steps, our color-coded system makes it clear which product to use, morning or night, so an effective routine doesn't require extra effort.

Daily Cleanser Myths, Debunked

Bar soap works just as well on your face.

Bar soap is formulated for hands and bodies, not the thinner, more sensitive skin on your face. Its high pH strips natural oils and disrupts your skin barrier, leaving it dry and irritated over time.

If your face doesn't feel tight and squeaky-clean, it's not really clean.

That tight feeling is actually a sign your skin barrier just got stripped, not a sign of a good clean. A proper cleanser removes dirt, oil, and sweat while leaving your skin balanced and comfortable, not raw.

Cleansing once a day is enough.

Skin builds up sweat, oil, and grime throughout the day and overnight. Cleansing morning and night keeps pores clear and prevents buildup from causing breakouts or dullness.