HIDRÁTATE
Retinol Moisturizer for Men
Best For: Fine lines, wrinkles, dry skin, dullness, uneven texture, loss of firmness.
The retinol moisturizer built for men who believe in better skincare — powered by Açaí & Maca from Latin America.
Dermatologist-developed to fight fine lines, dullness, and uneven texture overnight
Made with Açaí and Maca to nourish, firm, and restore skin's natural resilience
Step 2 in your night routine: cleanse, HIDRÁTATE, and apply eye cream
About Hidrátate Moisturizer
HIDRÁTATE is Setú's retinol moisturizer, formulated to help men fight fine lines, dullness, and uneven texture while restoring skin's natural firmness overnight. Powered by Açaí and Maca, two ingredients rooted in Latin American botanical tradition, it's built for men who want a simple, effective step in their routine without unnecessary complexity.
How To:
Apply after cleansing at night.
- Apply a pea-sized amount with fingertips.
- Smooth evenly over face and neck, avoiding the eye area.
All Ingredients:
Water (Aqua), Dimethicone, Glycerin, Helianthus Annuus (Sunflower) Seed Oil, Polyglyceryl-3 Methylglucose Distearate, Lepidium Meyenii Root Extract, Euterpe Oleracea Fruit Oil, Citrullus Lanatus (Watermelon) Fruit Extract, Bioflavonoids, Sorbitan Olivate, Glycoproteins, Lens Esculenta (Lentil) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Adansonia Digitata (Baobab) Fruit Extract, Persea Gratissima (Avocado) Fruit Extract, Terminalia Ferdinandiana Fruit Extract, Retinol, Coffea Arabica Extract, Polysilicone-11, Pentylene Glycol, Carbomer, Butylene Glycol, Cetearyl Olivate, Xanthan Gum, Tetrasodium Glutamate Diacetate, Sodium Hydroxide, Fructooligosaccharides, Alcohol, Sodium Lactate, Decyl Glucoside, Sodium PCA, Galactomyces Ferment Filtrate, Lecithin, Polysorbate 20, Potassium Phosphate, Tocopherol, Caprylyl Glycol, Hexylene Glycol, Cyamopsis Tetragonoloba Gum, Phytic Acid, Citric Acid, Phenoxyethanol, Ethylhexylglycerin, Potassium Sorbate, Sodium Benzoate
Retinol Moisturizer for Men
Why Men Moisturize?
As men get older, skin naturally slows down its renewal process — cell turnover drops, collagen production declines, and skin starts to lose the firmness and smoothness it once had by default. Add in sun exposure, stress, and poor sleep, and that process speeds up further, showing up as fine lines, rough texture, and a dull, tired complexion. Left untreated, skin becomes less resilient and slower to bounce back from daily wear.
Hero Ingredients in our Moisturizer
Açaí
A deeply nutrient-rich berry from the Amazon, Açaí is loaded with antioxidants that help defend skin against daily damage while restoring softness and elasticity. It leaves skin looking nourished, firmer, and less fatigued.
Retinol
A gold-standard ingredient for skin renewal, Retinol helps speed up cell turnover to smooth fine lines, even out texture, and fade dullness. It works overnight to reveal fresher, more refined-looking skin by morning.
Maca Root
A root long used in Andean tradition for resilience and vitality, Maca helps support skin's natural repair process and improve overall texture. It works to leave skin feeling stronger and more balanced over time.
Discover the Full List of Ingredients
Water (Aqua), Dimethicone, Glycerin, Helianthus Annuus (Sunflower) Seed Oil, Polyglyceryl-3 Methylglucose Distearate, Lepidium Meyenii Root Extract, Euterpe Oleracea Fruit Oil, Citrullus Lanatus (Watermelon) Fruit Extract, Bioflavonoids, Sorbitan Olivate, Glycoproteins, Lens Esculenta (Lentil) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Adansonia Digitata (Baobab) Fruit Extract, Persea Gratissima (Avocado) Fruit Extract, Terminalia Ferdinandiana Fruit Extract, Retinol, Coffea Arabica Extract, Polysilicone-11, Pentylene Glycol, Carbomer, Butylene Glycol, Cetearyl Olivate, Xanthan Gum, Tetrasodium Glutamate Diacetate, Sodium Hydroxide, Fructooligosaccharides, Alcohol, Sodium Lactate, Decyl Glucoside, Sodium PCA, Galactomyces Ferment Filtrate, Lecithin, Polysorbate 20, Potassium Phosphate, Tocopherol, Caprylyl Glycol, Hexylene Glycol, Cyamopsis Tetragonoloba Gum, Phytic Acid, Citric Acid, Phenoxyethanol, Ethylhexylglycerin, Potassium Sorbate, Sodium Benzoate
"I have noticed that my skin looks smoother and feels well-nourished."
— Don
"not sticky nor greasy and leaves my face feeling smooth and soft."
— B.S.
"it goes on easily, absorbs quickly, and doesn’t leave the greasy shine"
— 'Tre
"Light, healthy, natural. Highly recommended!"
— Brian
"Easy to apply, non-greasy and absorbs quickly"
— civ2ru
How to Use It
Apply HIDRÁTATE as the second step in your nighttime routine. Warm a pea-sized amount between your fingertips, then smooth evenly over your face and neck, avoiding the delicate eye area.
Formulated by a Dermatologist
(not just endorsed by one)
Setú was created by a board-certified dermatologist — not an actor, not a supermodel. Every formula carefully reflects her clinical expertise, not a licensing deal.
Original Latin American Formulas
(not more-of-the same stuff)
This isn't your girlfriend's beauty cream in a black bottle. Each formula blends the best in science with Latin American ingredients chosen for their legendary benefits.
Keeping It Simple, For Men
(No ten-step regimen required)
Unlike black and white bottles with endless steps, our color-coded system makes it clear which product to use, morning or night, so an effective routine doesn't require extra effort.
Moisturizer Myths, Debunked
Retinol is only for older guys worried about wrinkles.
Retinol works by speeding up cell turnover, which benefits skin at any age — smoother texture, fewer breakouts, and a more even tone don't require waiting until fine lines show up.
Retinol will make your skin peel and irritated no matter what.
Irritation usually comes from harsh formulations or overuse, not retinol itself. A well-formulated moisturizer introduces it gradually, so skin adjusts without the redness or flaking people expect.
Moisturizer is optional if you already use a serum.
A serum delivers active ingredients, but moisturizer locks in hydration and supports your skin barrier. Skipping it leaves skin more prone to dryness and irritation, even with a good serum underneath.