LÁVATE Face Wash — Helps clear your dry, tight, or stripped skin

PROTÉGETE Vitamin C Serum — Brightens dull, uneven tone or dark spots

HIDRÁTATE Moisturizer — Smooths fine lines, rough texture, or early signs of aging

RECUPÉRATE Eye Cream — Reduces puffiness, dark circles, or tired-looking eyes

Setú Trust Icon Non Toxic
Setú Trust Icon Paraben Free
Setú Trust Icon Fragrance Free
Setú Trust Icon Cruelty Free
Setú Trust Icon Sustainable Palm
Setú Trust Icon Vegan
Setú Trust Icon Made in the US

Why a Night Routine?

While you sleep, your skin shifts into repair mode — blood flow to the skin increases, cell turnover speeds up, and collagen production ramps up to undo the day's damage. This is the one window when your skin isn't fighting off sun exposure, pollution, or environmental stress, making it the most effective time to apply treatment ingredients like retinol and deeply nourishing botanicals.

Your Night Routine, In 3 Steps

A person washing their face at a bathroom sink, with a Setu Lavate cleansing bottle visible on the counter in the foreground.

Cleanse

Start with LÁVATE Daily Cleanser — 2 pumps, worked into damp skin. Made with Moringa and Yerba Mate to clear away the day's dirt and buildup without stripping skin or disrupting its natural barrier.

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A man with curly dark hair wearing a white tank top holds a small jar with a pink label and amber lid, touching his face as if applying product. The background is a softly blurred bathroom setting with gray walls and a chrome fixture.

Hidrate & Renew

Apply HIDRÁTATE Moisturizer with Retinol to the face and neck. Made with Açaí and Maca to hydrate skin and support its natural repair process while you sleep.

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A shirtless man with setu eye cream

Recover & De-Puff

End with RECUPÉRATE Eye Cream, gently patted around the eye area. Made with Guaraná, Suma, and Achiote to target puffiness, dark circles, and fine lines overnight.

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"I have noticed that my skin looks smoother and feels well-nourished."

— Don

"not sticky nor greasy and leaves my face feeling smooth and soft."

— B.S.

"it goes on easily, absorbs quickly, and doesn’t leave the greasy shine"

— 'Tre

"Light, healthy, natural. Highly recommended!"

— Brian

"Easy to apply, non-greasy and absorbs quickly"

— civ2ru

Formulated by a Dermatologist

(not just endorsed by one)

Setú was created by a board-certified dermatologist — not an actor, not a supermodel. Every formula carefully reflects her clinical expertise, not a licensing deal.

Original Latin American Formulas

(not more-of-the same stuff)

This isn't your girlfriend's beauty cream in a black bottle. Each formula blends the best in science with Latin American ingredients chosen for their legendary benefits.

Keeping It Simple , For Men

(No ten-step regimen required)

Unlike black and white bottles with endless steps, our color-coded system makes it clear which product to use, morning or night, so an effective routine doesn't require extra effort.

Learn about Latin Ingredients

setu maca root

The Skincare Benefits of Maca Root

Maca, a root native to the Peruvian Andes, is commonly found in smoothies, powders, and energy blends. It's naturally rich in vitamins, minerals, and antioxidants, properties that may help support skin's hydration and barrier.

Read moreabout The Skincare Benefits of Maca Root

The Skincare Benefits of Achiote

The Skincare Benefits of Achiote

Achiote, a seed native to the Amazon, is commonly used across Latin American cooking as a natural spice and dye. It contains bixin, a plant compound studied for its antioxidant properties, which may help support skin's defenses against everyday environmental stress. 

Read moreabout The Skincare Benefits of Achiote

The Skincare Benefits of Guaraná

The Skincare Benefits of Guaraná

Guaraná, a seed native to the Brazilian Amazon, is commonly found in energy drinks, teas, and Brazil's popular guaraná soda. It's naturally high in caffeine and antioxidants, properties that help reduce puffiness and fatigue around the eyes.

Read moreabout The Skincare Benefits of Guaraná

sarsaparilla in mens skincare setu

The Skincare Benefits of Sarsaparilla

Sarsaparilla, a root native to Mexico known as zarzaparrilla, is commonly used in traditional teas and, historically, as a flavoring in root beer. It's naturally rich in anti-inflammatory compounds and antioxidants, properties that may help support skin's calm, balanced appearance.

Read moreabout The Skincare Benefits of Sarsaparilla

FAQs

Do I really need a separate night routine, or can I just use one product for everything?

Your skin does different work at night than during the day — it's actively repairing itself instead of defending against sun and pollution, which is when treatment ingredients like retinol and under-eye care are most effective. Using the same single product around the clock means missing that repair window entirely.

Will this help with dark circles and puffiness, or is that just marketing?

RECUPÉRATE is formulated with Guaraná, Suma, and Achiote — ingredients selected specifically to help reduce the appearance of puffiness and dark circles with consistent use. Results vary by individual and typically build over several weeks of nightly use, not overnight, so give the routine time before judging results.

I don't want a 10-step routine — is this actually simple?

Yes — this is intentionally 3 steps, done in under 2 minutes: cleanse, moisturize, and apply eye cream. No extra serums, toners, or steps to remember. It's built for men who want real results without turning skincare into a chore.