Light and smooth, absorbs quickly, no greasy shine. Simple, effective, made for guys who don't want a 10-step routine.
Start with Clean Skin
Cleanse your face to remove impurities and prepare the skin.
Light and smooth, absorbs quickly, no greasy shine. Simple, effective, made for guys who don't want a 10-step routine.
"After only two weeks I can already notice a big improvement in texture. Looks smoother, pores seem less noticeable. No irritation or redness — not aggressive at all."
"Got this for my boyfriend and he actually loves it. His skin looks smoother and healthier, it's become part of his nightly routine. Light, smells clean, no greasy feeling."
"I was excited to find a brand that uses ingredients from our countries and actually works. My husband absolutely loves it."
Ingredients trusted for centuries across Latin America. We just put them where they belong — in your routine.
Açaí floods the skin with powerful antioxidants that help defend against environmental stress and keep it looking youthful.
Maca supports skin renewal and resilience, helping the moisturizer work overnight to restore smoothness and firmness.
Men's skin is thicker, oilier, and takes more daily punishment. HIDRÁTATE was developed by a dermatologist specifically for that reality — using ingredients from the same latitudes where men's skin has always worked hardest. Not adapted from a woman's formula. Built from scratch for you.
Conmtinue your nightly Routine with Setú® skincare for Men
Cleanse your face to remove impurities and prepare the skin.

Massage gently over the face and neck using upward motions.

When introducing retinol, apply the moisturizer every other night to allow your skin to adjust gradually.
Allow the moisturizer to settle into the skin and avoid rinsing.
Save 40% when compared to buying each individually
