LÁVATE Face Wash — Helps clear your dry, tight, or stripped skin

PROTÉGETE Vitamin C Serum — Brightens dull, uneven tone or dark spots

HIDRÁTATE Moisturizer — Smooths fine lines, rough texture, or early signs of aging

RECUPÉRATE Eye Cream — Reduces puffiness, dark circles, or tired-looking eyes

The Skincare Benefits of Açaí

Açaí, known botanically as Euterpe oleracea, is a berry native to the Amazon in Brazil. It has been used in Brazil for generations, traditionally consumed as a nutrient-dense food staple long before it reached the rest of the world.

Açaí: What It's Traditionally Known For

Açaí berries are naturally rich in antioxidants, vitamins, and fatty acids, which is part of why they have held a place in Brazilian tradition for so long. A few things made the berry valued long before skincare took notice.

  • A nutrient-dense food staple. Traditionally consumed as a daily source of energy and nutrition.
  • A traditional remedy. Historically used as part of everyday wellness practices.
  • A cultural staple. Still a central part of Brazilian diet and daily life today.

Açaí Benefits for Skin

Açaí's antioxidant profile has been studied for a few specific effects when applied topically. It's generally understood to:

  • Contribute antioxidants that may help defend against everyday environmental stress.
  • Help support skin's natural moisture levels.
  • Provide a gentle addition to formulas designed for sensitive or easily irritated skin.

For men, daily habits like shaving and sun exposure can leave skin feeling dry or stripped. Açaí is included in moisturizing formulas for that reason, supporting the skin's own defenses rather than sitting on top of it.

Why We Included It in HIDRÁTATE

HIDRÁTATE Moisturizer is formulated with Açaí and Maca root, alongside retinol, the formula's primary active. Açaí and Maca are included to help support hydration and the skin's antioxidant defenses, working alongside retinol rather than competing with it.

That pairing sits inside a dermatologist-developed formula built around ingredients working together, rather than a single active carrying the whole formula on its own.

How to Get the Most Out of Açaí: The Men's Night Routine

Because HIDRÁTATE contains retinol, it's meant for nighttime use, and skin can be more sensitive to sun the next day.

  • Step 1, LÁVATE Daily Cleanser. Clears the day's buildup so the skin is ready to absorb what comes next. Moringa and Yerba Mate prep the skin before the rest of the routine.
  • Step 2, HIDRÁTATE Moisturizer. Applied to the rest of the face to lock in hydration overnight.
  • Step 3, RECUPÉRATE Eye Cream. Use your ring finger, the lightest touch you have, and pat gently along the orbital bone. Avoid rubbing, the skin here is thinner than the rest of your face.

If you'd like to learn more, check out these other reliable sources

https://pubmed.ncbi.nlm.nih.gov/39963096/
https://www.aad.org/public/everyday-care/skin-care-basics/care/skin-care-for-men

Formulated by a Dermatologist

(not just endorsed by one)

Setú was created by a board-certified dermatologist — not an actor, not a supermodel. Every formula carefully reflects her clinical expertise, not a licensing deal.

Original Latin American Formulas

(not more-of-the same stuff)

This isn't your girlfriend's beauty cream in a black bottle. Each formula blends the best in science with Latin American ingredients chosen for their legendary benefits.

Keeping It Simple , For Men

(No ten-step regimen required)

Unlike black and white bottles with endless steps, our color-coded system makes it clear which product to use, morning or night, so an effective routine doesn't require extra effort.

FAQs

What makes Setú's Moisturizer different from other moisturizers?

HIDRÁTATE is formulated around Açaí and Maca, two Latin American botanicals chosen to support hydration and skin's barrier alongside retinol, so every ingredient has a job instead of just adding fragrance and filler. It's dermatologist-developed by a board-certified dermatologist, not just marketed that way.

What does "made for men" actually mean here?

Men's skin is roughly 25% thicker than women's and loses moisture differently, and daily shaving adds a layer of stress most moisturizers aren't built to address. HIDRÁTATE is formulated around those specific differences, not a women's moisturizer repackaged with different branding.

How long does this actually take?

About 30 seconds. Apply a small amount evenly across the face at night, right after cleansing.

What if it doesn't work for me?

You're covered by a 30-day satisfaction guarantee. If it's not right for your skin, contact us and we'll refund you in full, no return required.

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