LÁVATE Face Wash — Helps clear your dry, tight, or stripped skin

PROTÉGETE Vitamin C Serum — Brightens dull, uneven tone or dark spots

HIDRÁTATE Moisturizer — Smooths fine lines, rough texture, or early signs of aging

RECUPÉRATE Eye Cream — Reduces puffiness, dark circles, or tired-looking eyes

"The Men's Grooming Brand Defeating a Cultural Representation Gap"

— Tanya AkimForbes

"Grooming Awards 2026: Best Night Moisturizer"

— EditorsAskMen

"The Brand rewriting the rules of Men's skincare"

— Salty & StylishMSN

"A men's skincare brand built around ingredients the industry overlooked"

— Spencer HulseGrit Daily

"How a dermatologist and her brother combined science and strategy to build Setú"

— Andrea PerezHOLA USA

Skincare Advice for Men

Setu Eye Cream for Men
  • by Dr. Jennifer Aranda

The Benefits of Eye Cream for Men

The eye area shows fatigue before anywhere else on your face, and most men treat it with whatever's left over from their regular moisturizer. Setú® Eye Cream, made with Guaraná, Suma, and Achiote, may help with the look of puffiness, dark circles, and fine lines.

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Setu Moisturizer with Retinol
  • by Dr. Jennifer Aranda

The Benefits of Retinol Moisturizers for Men

A nightly moisturizer with retinol is one of the highest-impact steps in a men's skincare routine, giving skin time to recover while you sleep. Setú® Moisturizer, made with Açaí and Maca, may help support hydration and the skin's barrier alongside retinol.

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Man Using VItamin C Serum
  • by Dr. Jennifer Aranda

The Benefits of Vitamin C Serum for Men

Vitamin C serum is one of the most researched active ingredients in skincare, and it does real work for men's skin specifically. Setú® Vitamin C Serum, made with Camu Camu and Sarsaparilla, may help brighten skin and even the appearance of dark spots.

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Setu Daily Face Wash
  • by Dr. Jennifer Aranda

The Benefits of Washing Your Face Daily

Washing your face daily is one of the simplest steps in a man's skincare routine, but doing it right makes the difference. Setú® Daily Cleanser, made with Moringa and Yerba Mate, may help clear buildup without stripping the skin's natural moisture.

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Setú Trust Icon Non Toxic
Setú Trust Icon Paraben Free
Setú Trust Icon Fragrance Free
Setú Trust Icon Cruelty Free
Setú Trust Icon Sustainable Palm
Setú Trust Icon Vegan
Setú Trust Icon Made in the US

Latin American Ingredients in Skincare

setu maca root
  • by Dr. Jennifer Aranda

The Skincare Benefits of Maca Root

Maca, a root native to the Peruvian Andes, is commonly found in smoothies, powders, and energy blends. It's naturally rich in vitamins, minerals, and antioxidants, properties that may help support skin's hydration and barrier.

Read moreabout The Skincare Benefits of Maca Root

The Skincare Benefits of Achiote
  • by Dr. Jennifer Aranda

The Skincare Benefits of Achiote

Achiote, a seed native to the Amazon, is commonly used across Latin American cooking as a natural spice and dye. It contains bixin, a plant compound studied for its antioxidant properties, which may help support skin's defenses against everyday environmental stress. 

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The Skincare Benefits of Guaraná
  • by Dr. Jennifer Aranda

The Skincare Benefits of Guaraná

Guaraná, a seed native to the Brazilian Amazon, is commonly found in energy drinks, teas, and Brazil's popular guaraná soda. It's naturally high in caffeine and antioxidants, properties that help reduce puffiness and fatigue around the eyes.

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sarsaparilla in mens skincare setu
  • by Dr. Jennifer Aranda

The Skincare Benefits of Sarsaparilla

Sarsaparilla, a root native to Mexico known as zarzaparrilla, is commonly used in traditional teas and, historically, as a flavoring in root beer. It's naturally rich in anti-inflammatory compounds and antioxidants, properties that may help support skin's calm, balanced appearance.

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The Skincare Benefits of Açaí
  • by Dr. Jennifer Aranda

The Skincare Benefits of Açaí

Açaí, a berry native to Brazil, is commonly found in smoothie bowls, juices, and health foods. It's naturally rich in antioxidants and vitamins, properties that may help support skin's defenses against everyday environmental stress.

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The Skincare Benefits of Suma Root
  • by Dr. Jennifer Aranda

The Skincare Benefits of Suma Root

Suma root, also known as Brazilian ginseng, has been used in Brazil for generations. Setú® Eye Cream, made with Suma root, is packed with antioxidants that help reduce the appearance of dark circles and fine lines around tired eyes.

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Setu skincare with Camu Camu
  • by Dr. Jennifer Aranda

The Skincare Benefits of Camu Camu

Camu Camu, a berry native to Peru, is commonly found in juices, powders, and supplements. It contains one of the highest natural concentrations of Vitamin C of any plant, a property that may help support the look of brighter, more even-toned skin.

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Setu skincare made with Yerba Mate
  • by Dr. Jennifer Aranda

The Skincare Benefits of Yerba Mate

Yerba Mate, a leaf native to Argentina, Paraguay, and Brazil is commonly found in tea, energy drinks, and South America's popular mate ritual. It's naturally high in antioxidants and caffeine, properties that may help support the look of refreshed, energized skin.

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Setu skincare made with moringa
  • by Dr. Jennifer Aranda

The Skincare Benefits of Moringa

Moringa, a leaf native to Paraguay, is commonly found in teas, powders, and nutrient-dense supplements. It's naturally rich in antioxidants and vitamins, properties that may help support the look of calm, hydrated skin.

Read moreabout The Skincare Benefits of Moringa