"The Men's Grooming Brand Defeating a Cultural Representation Gap"
— Tanya AkimForbes
"Grooming Awards 2026: Best Night Moisturizer"
— EditorsAskMen
"The Brand rewriting the rules of Men's skincare"
— Salty & StylishMSN
"A men's skincare brand built around ingredients the industry overlooked"
— Spencer HulseGrit Daily
"How a dermatologist and her brother combined science and strategy to build Setú"
— Andrea PerezHOLA USA
Skincare Advice for Men
- by Dr. Jennifer Aranda
The Benefits of Eye Cream for Men
The eye area shows fatigue before anywhere else on your face, and most men treat it with whatever's left over from their regular moisturizer. Setú® Eye Cream, made with Guaraná, Suma, and Achiote, may help with the look of puffiness, dark circles, and fine lines.
- by Dr. Jennifer Aranda
The Benefits of Retinol Moisturizers for Men
A nightly moisturizer with retinol is one of the highest-impact steps in a men's skincare routine, giving skin time to recover while you sleep. Setú® Moisturizer, made with Açaí and Maca, may help support hydration and the skin's barrier alongside retinol.
- by Dr. Jennifer Aranda
The Benefits of Vitamin C Serum for Men
Vitamin C serum is one of the most researched active ingredients in skincare, and it does real work for men's skin specifically. Setú® Vitamin C Serum, made with Camu Camu and Sarsaparilla, may help brighten skin and even the appearance of dark spots.
- by Dr. Jennifer Aranda
The Benefits of Washing Your Face Daily
Washing your face daily is one of the simplest steps in a man's skincare routine, but doing it right makes the difference. Setú® Daily Cleanser, made with Moringa and Yerba Mate, may help clear buildup without stripping the skin's natural moisture.
Latin American Ingredients in Skincare
- by Dr. Jennifer Aranda
The Skincare Benefits of Maca Root
Maca, a root native to the Peruvian Andes, is commonly found in smoothies, powders, and energy blends. It's naturally rich in vitamins, minerals, and antioxidants, properties that may help support skin's hydration and barrier.
- by Dr. Jennifer Aranda
The Skincare Benefits of Achiote
Achiote, a seed native to the Amazon, is commonly used across Latin American cooking as a natural spice and dye. It contains bixin, a plant compound studied for its antioxidant properties, which may help support skin's defenses against everyday environmental stress.
- by Dr. Jennifer Aranda
The Skincare Benefits of Guaraná
Guaraná, a seed native to the Brazilian Amazon, is commonly found in energy drinks, teas, and Brazil's popular guaraná soda. It's naturally high in caffeine and antioxidants, properties that help reduce puffiness and fatigue around the eyes.
- by Dr. Jennifer Aranda
The Skincare Benefits of Sarsaparilla
Sarsaparilla, a root native to Mexico known as zarzaparrilla, is commonly used in traditional teas and, historically, as a flavoring in root beer. It's naturally rich in anti-inflammatory compounds and antioxidants, properties that may help support skin's calm, balanced appearance.
- by Dr. Jennifer Aranda
Açaí, a berry native to Brazil, is commonly found in smoothie bowls, juices, and health foods. It's naturally rich in antioxidants and vitamins, properties that may help support skin's defenses against everyday environmental stress.
- by Dr. Jennifer Aranda
The Skincare Benefits of Suma Root
Suma root, also known as Brazilian ginseng, has been used in Brazil for generations. Setú® Eye Cream, made with Suma root, is packed with antioxidants that help reduce the appearance of dark circles and fine lines around tired eyes.
- by Dr. Jennifer Aranda
The Skincare Benefits of Camu Camu
Camu Camu, a berry native to Peru, is commonly found in juices, powders, and supplements. It contains one of the highest natural concentrations of Vitamin C of any plant, a property that may help support the look of brighter, more even-toned skin.
- by Dr. Jennifer Aranda
The Skincare Benefits of Yerba Mate
Yerba Mate, a leaf native to Argentina, Paraguay, and Brazil is commonly found in tea, energy drinks, and South America's popular mate ritual. It's naturally high in antioxidants and caffeine, properties that may help support the look of refreshed, energized skin.
- by Dr. Jennifer Aranda
The Skincare Benefits of Moringa
Moringa, a leaf native to Paraguay, is commonly found in teas, powders, and nutrient-dense supplements. It's naturally rich in antioxidants and vitamins, properties that may help support the look of calm, hydrated skin.






















