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Start your day with the Setú® Morning Kit — a powerful two-step skincare system crafted to help men cleanse, energize, and protect their skin. This routine is simple, effective, and culturally rooted, featuring ingredients used for generations across Latin America.
Whether you’re rushing out the door, heading to the gym, or prepping for a busy workday, this morning skincare routine for men is your go-to. Setú® was designed to simplify self-care without compromising on quality. Our dermatologist-developed formulas work with your skin, not against it — making better skin feel effortless and achievable.
This gentle face wash is your first step toward healthier-looking skin. Made with moringa, a purifying plant rich in antioxidants, and yerba mate, known for its energizing polyphenols, the cleanser removes dirt, oil, and pollution without stripping your skin. It leaves your face clean, balanced, and ready for the day.
Yerba mate is a staple in South American culture — consumed in morning rituals for energy and clarity. In skincare, it helps wake up your skin the same way it wakes up your mind. Moringa, often called the “miracle tree,” is valued for its soothing, antimicrobial properties and its ability to support the skin barrier.
After cleansing, brighten and protect your face with our antioxidant-rich serum. Vitamin C is known to even out tone, help reduce the appearance of dark spots, and guard against daily stress like sun and pollution. We use a stable form of vitamin C (Sodium Ascorbyl Phosphate) that delivers results without irritation.
Camu Camu, a native fruit from the Amazon rainforest, contains some of the highest concentrations of natural vitamin C in the world. Zarzaparrilla (sarsaparilla) has long been used in Latin American herbal medicine to purify and support skin health. Together, they help your face look more awake, even-toned, and refreshed.
After using the Setú® Morning Kit, we recommend finishing your routine with your preferred SPF. Sunscreen helps protect your skin from UV damage and keeps your vitamin C serum working effectively. While SPF is not included in this kit, we encourage men to make it a regular part of their morning skincare routine.
Setú® was co-founded by a board-certified Latina dermatologist and her brother, with the goal of bringing culturally rooted, science-backed skincare to men who are often overlooked by the beauty industry. Every formula in our line is made for men — straightforward, high-performance, and crafted with powerful Latin American botanicals.
This morning skincare routine for men is about more than great skin. It’s about confidence, culture, and starting the day feeling good in your skin.
This set is ideal for men of all skin types, including those with sensitive, oily, or combination skin. Whether you're new to skincare or upgrading your current routine, the Setú® Morning Kit offers an easy, effective entry point. It's also a great gift option for partners, dads, or friends who could use a simple, effective routine.
Want to maximize your results? The cleanser and serum are also available as part of the Setú® Essentials Collection or the Complete Set, which includes our Retinol Moisturizer and Eye Cream. These skincare sets for men make it easy to start and end your day with clean, healthy skin — and come with built-in savings.
While Setú doesn’t currently offer an SPF product, we strongly recommend using sunscreen daily as the final step in your morning routine. It helps protect your skin from sun damage, premature aging, and environmental stress — even on cloudy days. For best results, apply sunscreen after your Setú® Vitamin C Serum and before heading outside. Learn More here:
Fast, simple, effective
Made with Latin American ingredients trusted and passed down for generations.
Moringa oleifera • Purifying Properties
From the heart of Paraguay, Moringa helps purify the skin by removing buildup and impurities while supporting a fresh, balanced complexion
Ilex paraguariensis • Energizing Extract
Sourced from Brazil, Yerba Mate energizes tired skin with natural caffeine and antioxidants, helping it look more awake and refreshed.
Myrciaria dubia • Vitamin C Powerhouse
Harvested in Peru, Camu Camu provides a potent source of vitamin C that helps brighten the skin and support a more radiant, even-toned complexion.
Smilax officinalis • Skin-Balancing Root
Traditionally from Mexico, Zarzaparrilla helps soothe and balance the skin, supporting a clearer, healthier-looking appearance.
Euterpe oleracea • Rich in Antioxidants
From the Brazilian rainforest, Açaí floods the skin with powerful antioxidants that help defend against environmental stress and keep it looking youthful.
Lepidium meyenii • Renewal Booster
Grown high in the Peruvian Andes, Maca supports skin renewal and resilience, helping the moisturizer work overnight to restore smoothness and firmness.
Paullinia cupana • Revitalizing Caffeine
Born in the Brazilian Amazon, Guaraná delivers a boost of natural caffeine that helps reduce puffiness and awaken the under-eye area for a more vibrant look.
Hebanthe eriantha • Strengthening Adaptogen
Known as “Brazilian ginseng,” Suma Root helps strengthen and energize the skin, supporting a healthier barrier in the Retinol Moisturizer
Bixa orellana • Protective Carotenoids
From the tropical regions of Central and South America, Achiote helps protect the skin with its natural carotenoids, supporting a smoother, more even-looking under-eye area.
Defend your skin with your favorite sunscreen (sold separately). It helps protects your skin from UV rays, prevents dark spots, and slows early aging.
A solid morning routine wakes up your skin and preps it to look its best all day.
A simple night routine resets your skin, helping it repair and recover so you wake up looking refreshed.
