Setú is a modern men’s personal care brand that combines the power of science with the richness of Latin America’s natural ingredients.

Rooted in authenticity and culture, Setú redefines skincare with expertly crafted formulations by a board-certified Latina dermatologist, celebrating the region’s vibrant heritage.

With a mission to inspire men to embrace their roots, elevate their routines, and express their true selves, Setú is more than skincare—it’s a statement of identity and self-care.

Family Founded

Setú was founded by two latin american siblings who are deeply committed to finding personal care solutions for men seeking a simple yet effective way to care for their skin.

Jennifer, a certified latina dermatologist specializing in skincare for over 25 years, and Ricardo, with over 20 years of experience in business and strategy, combined their expertise and passion to create a brand that transcends ordinary personal care.

Our Commitment

At Setú, we deeply respect the wisdom of our ancestors and seek to honor their beliefs and traditions. Through our skincare products, we pay homage to their deep appreciation of the land and its natural ingredients.

By seamlessly integrating the latest scientific advancements with the age-old skincare benefits of Latin American ingredients, we aim to offer products that nourish your skin and provide a meaningful connection to a rich cultural heritage.

Blending Worlds

We harness the efficacy of active ingredients proven by science and infuse them with the natural properties of exotic elements deeply rooted in Latin American culture and traditions.

From the revitalizing power of Amazonian superfruits to the soothing essence of Andean botanicals, every product is a testament to the rich biodiversity and traditional wisdom of Latin America.

Be Your Best

We envision a world where men's personal care goes beyond the ordinary, combining science and tradition to let you be your best self.