The kit was designed with men in mind, but is gentle and beneficial for all skin types, making it a versatile pick for any routine. With three essential steps in one kit, it becomes easy to feel cared for without adding stress to bedtime.

This easy, four-step set makes it easy for men to elevate cozy nights at home. The dermatologist-formulated system includes a daily cleanser, vitamin C serum, moisturizer with retinol, and an eye cream, each one crafted to cleanse, brighten, hydrate, and smooth. The products are infused with Latin American botanicals like moringa, yerba mate, and açaí, the brand is purpose-driven and Latino owned.

This innovative skincare brand modernizes men’s grooming, striving to create men’s skincare that is both high-performance and culturally authentic.

Setú announces a bold new men’s personal care brand. Setú offers quality skincare products that blend science with ingredients from Latin America, inviting men to embrace modern routines while celebrating their cultural heritage.

Finding skincare that truly works without causing irritation can feel like trial and error. Many products promise results but fall short, leaving behind dryness or damage. That’s why discovering Setu Personal Care stood out—it offered solutions that not only met expectations but delivered noticeable improvements.

Setú Skincare for Men has announced singer-songwriter Gigi Méndez as its first cultural ambassador. Méndez, known for hit songs like “Somos Vinotinto,” “Cuando Vuelvas,” and “Tradicional”, joins Setú® in an artistic collaboration that celebrates Latino authenticity and identity while breaking new boundaries across music, culture, and gender.

Latino siblings launch Setú, a men’s skincare brand powered by science and Latin American ingredients to close the cultural gap in personal care.