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Yahoo!

Keeping skin clean and fresh: Setú Daily Cleanser with Moringa & Yerba Mate

You're studying, your diet is constantly changing, you're possibly in a different climate or environment on a new schedule with all sorts of new stresses. All that is rough on the skin, but we can use a co-pilot in the effort, and this refreshing, 30-second step to wash away sweat, oil, and stress is just that. Use it after long days of classes or late-night study sessions. It's portable, affordable, and easy to use. This daily cleanser is a lightweight gel formula that gently removes dirt, excess oil, and impurities while also protecting the skin, keeping it feeling clean, balanced, and refreshed.

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Beauty News NYC

Headline Bridging Masculinity & Endless Lovegoes here

There’s nothing more dangerous than a man without purpose and love. In the screen-addicted era of school shootings and fascist governments, of drag queens and pretty boys at the opposite end of the spectrum, where protesting and boycotting ‘white male patriarchal capitalist imperialism’ is as de rigueur as male-bashing, I think we can comfortably say there’s a global crisis in masculinity happening. We can focus on its more toxic (and urgent) symptoms, or we can focus on some of the root causes and possible solutions.

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Vacationer

Latin Heritage and Plant Science is Behind This Men’s Beauty Brand

The first skincare brand for men made with legendary Latin American ingredients is perfect for lovers of clean beauty and sustainable travel. Setú celebrates identity, storytelling, and community and is committed to preserving Latin American culture, traditional ingredients, and promoting visibility for Latinos in the beauty industry.

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Review: Setú® Complete Set with Cleanser, Vitamin C, Moisturizer, and Eye Cream

Finding skincare that truly works without causing irritation can feel like trial and error. Many products promise results but fall short, leaving behind dryness or damage. That’s why discovering Setu Personal Care stood out—it offered solutions that not only met expectations but delivered noticeable improvements. The skincare aisle is full of a wide range of different products, and being a man of color with sensitive skin, it can be extremely risky. I now have products that safely complement my regimen.

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Bustle

The Ultimate Bedtime Routine: 8 Self-Care Products To Help You Unwind

Skincare can feel complicated, but the Setú Night Kit makes it streamlined while still feeling effective. Created by Latino siblings, including board-certified dermatologist Dr. Jennifer Aranda, the set combines proven science with ingredients from across Latin America. Inside, there’s a daily cleanser with moringa and yerba mate to detox skin, a moisturizer with retinol and açaí to hydrate and repair, and an eye cream with guaraná to refresh tired eyes. The kit was designed with men in mind, but is gentle and beneficial for all skin types, making it a versatile pick for any routine. With three essential steps in one kit, it becomes easy to feel cared for without adding stress to bedtime.

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Press Articles

Explore Setú’s latest press releases to stay up-to-date with our brand news, product launches, and company milestones. Here you'll find official announcements that share the story behind Setú, our mission, and the Latin American ingredients that set us apart.

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Founder Stories

Meet the founders behind Setú. In this section, you’ll find the bios of Ricardo and Jennifer, the brother-sister duo whose shared passion for Latin American culture, natural ingredients, and entrepreneurship led to the creation of Setú. Learn more about their journey, their vision for redefining men’s personal care, and how their roots continue to inspire everything they do.

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Brand Logos

Access official Setú logos, brand assets, and usage guidelines here. Whether you’re covering our story or featuring our products, this is where you’ll find everything you need to represent Setú accurately and consistently. Please follow the provided guidelines to help us keep our brand’s identity strong and unified.

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Photos and Videos

Download official Setú photos and videos here. From product shots to lifestyle imagery and brand videos, these assets are available to support your coverage of Setú. Please credit appropriately and refer to our guidelines for proper usage.

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