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Dry, Tight, or Stripped Skin
Over-washing and harsh soap bars leave skin feeling raw. LÁVATE's Moringa and Yerba Mate clean without stripping — so skin stays balanced, not tight.
→ Shop LÁVATE Face Wash
Dull or Uneven Tone
Sun, stress, and age catch up to skin fast. PROTÉGETE's Camu Camu and Sarsaparilla help brighten and even things out, one pump at a time.
→ Shop PROTÉGETE Vitamin C Serum
Fine Lines or Rough Texture
Skin loses its bounce without the right support. HIDRÁTATE's Açaí and Maca help smooth texture and soften the look of fine lines while you sleep.
→ Shop HIDRÁTATE Moisturizer
Puffiness or Dark Circles
Late nights show up first around the eyes. RECUPÉRATE's Guaraná, Suma, and Achiote help de-puff and brighten — so you look as awake as you feel.
→ Shop RECUPÉRATE Eye Cream
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Men's Skincare. Made Different
Formulated by a Dermatologist
(not just endorsed by one)
Setú was created by a board-certified dermatologist — not an actor, not a supermodel. Every formula carefully reflects her clinical expertise, not a licensing deal.
Original Latin American Formulas
(not more-of-the same stuff)
This isn't your girlfriend's beauty cream in a black bottle. Each formula blends the best in science with Latin American ingredients chosen for their legendary benefits.
Keeping It Simple, For Men
(No ten-step regimen required)
Unlike black and white bottles with endless steps, our color-coded system makes it clear which product to use, morning or night, so an effective routine doesn't require extra effort.
"It feels like it instantly hydrates
— Alex
and energizes the skin."
"It gives a nice tightening effect and keeps the skin
— Darren
around my eyes hydrated throughout the day."
"It has a noticeable effect with the areas around my eye
— Scooter
looking less puffy and make me look more alert."
"not sticky nor greasy
— B.S.
and leaves my face feeling smooth and soft."
"After 10 days of consistent use, I have noticed
— Don
that my skin looks smoother and feels well-nourished."
"It is so hydrating and makes my face
— Fred
look radiant, glowy, and lit-from-within."
"a gentle gel that cleans your face well
— Jay
without leaving your skin feeling tight or dried out."
Learn About Our Latin American Ingredients
The Skincare Benefits of Maca Root
Maca, a root native to the Peruvian Andes, is commonly found in smoothies, powders, and energy blends. It's naturally rich in vitamins, minerals, and antioxidants, properties that may help support skin's hydration and barrier.
The Skincare Benefits of Achiote
Achiote, a seed native to the Amazon, is commonly used across Latin American cooking as a natural spice and dye. It contains bixin, a plant compound studied for its antioxidant properties, which may help support skin's defenses against everyday environmental stress.
The Skincare Benefits of Guaraná
Guaraná, a seed native to the Brazilian Amazon, is commonly found in energy drinks, teas, and Brazil's popular guaraná soda. It's naturally high in caffeine and antioxidants, properties that help reduce puffiness and fatigue around the eyes.
The Skincare Benefits of Sarsaparilla
Sarsaparilla, a root native to Mexico known as zarzaparrilla, is commonly used in traditional teas and, historically, as a flavoring in root beer. It's naturally rich in anti-inflammatory compounds and antioxidants, properties that may help support skin's calm, balanced appearance.
Açaí, a berry native to Brazil, is commonly found in smoothie bowls, juices, and health foods. It's naturally rich in antioxidants and vitamins, properties that may help support skin's defenses against everyday environmental stress.
The Skincare Benefits of Suma Root
Suma root, also known as Brazilian ginseng, has been used in Brazil for generations. Setú® Eye Cream, made with Suma root, is packed with antioxidants that help reduce the appearance of dark circles and fine lines around tired eyes.
The Skincare Benefits of Camu Camu
Camu Camu, a berry native to Peru, is commonly found in juices, powders, and supplements. It contains one of the highest natural concentrations of Vitamin C of any plant, a property that may help support the look of brighter, more even-toned skin.
The Skincare Benefits of Yerba Mate
Yerba Mate, a leaf native to Argentina, Paraguay, and Brazil is commonly found in tea, energy drinks, and South America's popular mate ritual. It's naturally high in antioxidants and caffeine, properties that may help support the look of refreshed, energized skin.
The Skincare Benefits of Moringa
Moringa, a leaf native to Paraguay, is commonly found in teas, powders, and nutrient-dense supplements. It's naturally rich in antioxidants and vitamins, properties that may help support the look of calm, hydrated skin.
Approved by People Like You
@setu_personalcare
RECUPÉRATE
Eye Cream for Men
Best For: Dark circles, puffiness, tired eyes, wrinkles, bags, fine lines, crow's feet.
The eye cream built for men who don't sleep enough — powered by Guaraná & Achiote from Latin America.
Made with Guaraná to de-puff and energize tired eyes
Made with Achiote to protect delicate skin from daily damage
Made with Suma to revitalize and firm the skin around your eyes
Bundle Routines and Save
Why Skincare Matters for Men
Early Signs of Aging
Without Skincare Routines